- The account will be handled out of the Singapore office.
- Media expenditures by the company in the EMEA region last year totaled $680 million, according to agency research firm COMvergence, while expenditures in the UK were $112 million.
- This alliance will deploy Adtaxi's digital expertise to help Onramp clients grow.
- Dealer group EchoPark Automotive has selected VaynerMedia as its integrated agency of record.
- USG Corporation has tapped Chicago-based agency 50,000feet to help it launch a new global sustainability campaign called Thinking Beyond Building. The campaign is designed to covey USG’s leadership and expertise in design and architecture and the firm’s transparency in communicating sustainability goals which they intend to achieve by 2030. The goals are organized about the firm’s footprint, customer well-being, delivering a circular economy and putting people first. As part of the effort, 50,000feet created a landing page that offers an overview of the sustainability program including featured products, statistics, certifications and downloadable content. A subpage provides specific …
- FreshDirect, the online grocery delivery service has appointed BAM Strategy, a Montreal-based digital agency, to build the company’s new loyalty program. The appointment followed a competitive review conducted by FreshDirect’s Marketing Team. BAM Strategy will be responsible for creating and launching a redesigned loyalty program for FreshDirect customers. This will include conducting customer research that will help with content and analytics strategy, as well as branding for the program. “We have been giving our customers a premium shopping experience for 20 years and as we look to the future, I am excited to work with BAM Strategy to take our engagement with our shoppers to a new level,” said John MacDonald, Chief Marketing Officer, FreshDirect. FreshDirect operates across seven …
- Soci's tech lets the client post and promote content to more than 600 local Facebook pages.
- The seasoned outdoor brand will be modernized by Cactus via new brand positioning and visuals.
- The agency's remit covers brand development and ad campaigns.
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