FreshDirect, the online grocery delivery service has appointed BAM Strategy, a Montreal-based digital agency, to build the company’s new loyalty program. The appointment followed a competitive review conducted by FreshDirect’s Marketing Team.
BAM Strategy will be responsible for creating and launching a redesigned loyalty program for FreshDirect customers. This will include conducting customer research that will help with content and analytics strategy, as well as branding for the program.
“We have been giving our customers a premium shopping experience for 20 years and as we look to the future, I am excited to work with BAM Strategy to take our engagement with our shoppers to a new level,” said John MacDonald, Chief Marketing Officer, FreshDirect.
FreshDirect operates across seven states and throughout the New York, Philadelphia, and Washington, D.C. metropolitan areas.