by on Oct 27, 12:00 AM
MTV Networks Europe has selected Draft London to produce an integrated campaign to support the MTV Europe Music Awards 2003. Draft London will become the lead agency for all online and offline activity surrounding the award ceremony. The agency will be responsible for the awards website, developing an online voting system, on-air advertising and interstitials.
by on Oct 27, 12:00 AM
McCann-Erickson won creative duties for Sepracor's $50 million Estorra account. The agency beat out Merkley Newman Harty & Partners, New York, for the account.
by on Oct 27, 12:00 AM
Annodyne Interactive has added the following four clients to their roster: The Wharton School of Business, Sam Katz for Mayor 2003 Committee, Corporate Synergies, and Flexible Benefits Plans. The agency will provide a variety of services for its clients including, strategic planning and consulting, web design and custom development, opt-in email list acquisition, email append services, HTML and FLASH email design, campaign delivery, tracking and analysis.
by on Oct 27, 12:00 AM
Kellam Montgomery Phillips Advertising has been awarded creative duties for Four Seasons Solar Products.
by on Oct 27, 12:00 AM
C I Host, a global managed Web page hosting and server colocation provider, has selected MAYO Communications, Los Angeles, as their agency of record for media relations.
by on Oct 27, 12:00 AM
Raritan Computer has awarded its brand marketing assignment to Planet Central. The agency will create advertising, direct mail, online marketing and sales materials for Raritan products.
by on Oct 27, 12:00 AM
Quicken Loans has selected Real Branding as its interactive agency of record. Real Branding will handle its online media creative, planning and trafficking needs.
by on Oct 27, 12:00 AM
Viewpoint Creative is launching a multi-phase marketing campaign for Boston University’s Harry Agganis Arena. Campaign components include logo design, positioning and concept development, and production of television, radio and outdoor billboards.
by on Oct 27, 12:00 AM
America Online has launched a media agency review. Pile and Co. is handling the search.
by on Oct 27, 12:00 AM
Travelocity has selected McKinney + Silver, Raleigh, N.C., as its advertising agency of record. The account is estimated at $30 million.