MTV Networks Europe has selected Draft London to produce an integrated campaign to support the MTV Europe Music Awards 2003. Draft London will become the lead agency for all online and offline activity surrounding the award ceremony. The agency will be responsible for the awards website, developing an online voting system, on-air advertising and interstitials.
McCann-Erickson won creative duties for Sepracor's $50 million Estorra account. The agency beat out Merkley Newman Harty & Partners, New York, for the account.
Annodyne Interactive has added the following four clients to their roster: The Wharton School of Business, Sam Katz for Mayor 2003 Committee, Corporate Synergies, and Flexible Benefits Plans. The agency will provide a variety of services for its clients including, strategic planning and consulting, web design and custom development, opt-in email list acquisition, email append services, HTML and FLASH email design, campaign delivery, tracking and analysis.
Kellam Montgomery Phillips Advertising has been awarded creative duties for Four Seasons Solar Products.
C I Host, a global managed Web page hosting and server colocation provider, has selected MAYO Communications, Los Angeles, as their agency of record for media relations.
Raritan Computer has awarded its brand marketing assignment to Planet Central. The agency will create advertising, direct mail, online marketing and sales materials for Raritan products.
Quicken Loans has selected Real Branding as its interactive agency of record. Real Branding will handle its online media creative, planning and trafficking needs.
Viewpoint Creative is launching a multi-phase marketing campaign for Boston University’s Harry Agganis Arena. Campaign components include logo design, positioning and concept development, and production of television, radio and outdoor billboards.
America Online has launched a media agency review. Pile and Co. is handling the search.
Travelocity has selected McKinney + Silver, Raleigh, N.C., as its advertising agency of record. The account is estimated at $30 million.