Mattress Giant selected Moroch Partners as agency of record, following a review. Hispanic strategy will be handled by Moroch's sister company, iNSPIRE!. Moroch has handled media planning and buying and sales metrics analysis for Mattress Giant since 2004.
Charter Baking Company named TDA Advertising & Design as its first advertising agency of record. Epicenter Creative handled previous assignments on a project basis. The agency will be responsible for broadcast, print and online advertising, event marketing and package design, with first work to break this summer. Budget is undisclosed.
Embassy Suites placed creative duties on its $15 million advertising account in review.
Mega Brands awarded Kirshenbaum Bond + Partners creative and media planning duties on its $12 million account.
Leo Burnett, Milan picked up global creative duties on the $20 million Clearblue Easy account. Amalgamated previously handled the account.
TargetCast tcm was assigned all media work for Sun-Maid Growers of California, a producer and processor of raisins and other dried fruits. The agency will handle all North American media strategy, planning and buying. The account is estimated at $15 million.
Lombardo's named Strategis as is first agency of record. The account, previously handled by Tiffanie Williams, was awarded after a review. Billings were not disclosed.
OgilvyAction was chosen by Imperial Tobacco Canada to handle its entire brand portfolio, including the launch of the corporate brand. The assignment includes all internal and trade communications. The agency bested G2 for the win.
Mandalay Bay Resort and Casino hired RPA as its agency of record to handle all integrated marketing for the property.
Mahindra, a line of Indian-made vehicles slated to launch in the U.S. market, named StrawberryFrog as its agency of record. The account is valued at $30 million.