Chivas Regal has appointed Accentmarketing as its Hispanic Promotions agency of record for the South Florida market. The agency will launch an experiential marketing campaign catering to the high-end whiskey consumer of South Florida. Spending was not released.
Bernie's, a New England-based audio, video, TV, appliance, and bedding retailer, has hired Cronin and Company to develop an ad campaign slated to launch in the first quarter of 2006. The agency is charged with developing TV, radio and newspaper ads, and handling media planning chores. Spending was not released.
Due to the agency's recent growth, TAXI will not be creating the next campaign for the Canadian Film Centre's Worldwide Short Film Festival (WSFF). Over the last seven years, TAXI produced the creative pro bono for the WSFF. The agency will continue to work on specific design projects such as the Film Centre's 2006 winter gala and auction ICubanisimo!.
Invitrogen, a provider of life science technologies for disease research, drug discovery, and commercial bio-production, has selected Philip Johnson Associates (PJA) as its global agency of record. Billings were not released. PJA will be responsible for all of Invitrogen's global communications, including brand and product advertising.
Starwood Hotels and Resorts has placed its media buying account in review. Deutsch, New York, currently handles the account.
Bacardi has awarded Young & Rubicam global creative duties on its estimated $160 million account. The agency bested Fallon, davidandgoliath, and McCann Erickson for the win.
Following a one-month review, Anderson Hardwood Floors has named Blattner Brunner, Atlanta, as its first agency of record for consumer advertising and brand strategy. The agency will also handle research, planning, and media chores. The account is valued at $4 million.
EarthLink has placed its $50 million creative ad account in review. Crispin Porter + Bogusky previously handled the work, but will not participate in the review.
Comcast has placed its $280 million media account in review.
PolyMedica Corporation, a provider of healthcare products such as diabetes testing supplies, has hired Mullen as lead strategic and creative agency to support its family of companies, including Liberty Healthcare and National Diabetic Pharmacies. Mullen will be responsible for creative development, planning and buying for direct mail and online marketing, and public relations. The work was won without a review. According to industry estimates, the account is valued at $70 million.