Nike Golf tapped Summit Projects as its global interactive agency of record to manage all digital marketing initiatives. The agency will handle strategic branding, digital marketing campaigns, search engine optimization, mobile and ongoing content development for NikeGolf.com worldwide.
Okamoto USA named Marcus Thomas Cleveland, as its U.S. agency of record for Beyond Bodi Heat wrap and Beyond Seven condoms. Previously, Okamoto advertising was handled by various agencies on a project basis. A seven-figure budget will support consumer and pharmacy trade advertising via online media and experiential marketing.
Bennington Marine, a builder of high-end pontoon boats, named The Republik Durham, as its first advertising agency of record. Previous advertising was handled in-house. Creative consists of email, direct mail, Web site and online video elements. First work will break in October, targeting upper income, middle-age and older, existing boat owners.
Burger King tapped Pitch as advertising agency of record for its youth and family marketing business, effective July 1. Pitch has served as BK's general market and youth and family promotions agency of record since 2008.
Ogilvy & Mather picked up U.S. creative chores on various Kimberly-Clark brands, including Huggies, Kotex and Depend. JWT previously handled the accounts.
NBC Universal selected Spark Communications, a division of Starcom MediaVest Group, to manage all traditional and digital media buying and planning duties for the company's local media division.
General Motors shifted creative chores on its $250 million Cadillac account from BBH to Fallon.
space150 was named agency of record for Forever21.
MEC was awarded the media buying and planning duties for SPC Ardmona, an Australian-based fruit packaging company. SPC Healthy Option, previously branded as Austral Healthy Option, is a preservative-free fruit snack, packed in juice.
Aspen Dental Management appointed Dailey as its advertising agency of record. The agency will handle marketing strategy, digital and advertising services, as well as media planning and buying.