by on Jun 21, 3:30 PM
National Journal tapped Arnold to handle its $3 million advertising account.
by on Jun 21, 3:30 PM
The United Football League selected BBDO New York as its marketing and advertising partner.
by on Jun 21, 3:30 PM
Pharmaceutical company Sanofi-Aventis placed its global media planning and buying account, estimated at $450 million, in review. Zenith Optimedia currently handles the work.
by on Jun 21, 3:30 PM
Amnesty International USA has selected TBA Global as agency of record to promote its 50th anniversary in 2011. The agency will manage all strategy, creative and marketing around the 50th anniversary initiative including media, digital and live experiences.
by on Jun 21, 3:30 PM
PGR Media has been selected to handle media strategy, buying and planning for Liz Claiborne brands Juicy Couture and kate spade new york.
by on Jun 21, 3:30 PM
Aetna tapped Arnold as its lead creative agency, besting Bartle Bogle Hegarty for the win.
by on Jun 21, 3:30 PM
Starcom was awarded media planning and buying chores for the American Egg Board's $12 million account. MediaCom previously handled the work.
by on Jun 21, 3:30 PM
RAPP was tapped by Coty Inc. to lead its global digital marketing initiatives for its Sally Hansen brand and for its licensed Guess, Halle Berry, Beckham and Playboy brands. RAPP's New York office will lead the marketing efforts, collaborating with its Paris office to service the global account.
by on Jun 21, 3:30 PM
A series of WPP agencies were awarded Mazda's North American creative account, previously handled by Doner.
by on Jun 14, 2:45 PM
Ingenuity Media was named media buying and planning agency of record for Saab Spyker Automobiles. McCann Erikson/Detroit, who has handled creative and strategic planning duties since 2007, selected Ingenuity to be its new media partner. Starcom handled media duties until Saab left the GM family last month. In addition, 1-800 CONTACTS tapped Ingenuity Media to handle media buying and planning chores. The Martin Agency is 1-800 CONTACTS' agency of record and the media portion was awarded to Ingenuity without a review.