National Journal tapped Arnold to handle its $3 million advertising account.
The United Football League selected BBDO New York as its marketing and advertising partner.
Pharmaceutical company Sanofi-Aventis placed its global media planning and buying account, estimated at $450 million, in review. Zenith Optimedia currently handles the work.
Amnesty International USA has selected TBA Global as agency of record to promote its 50th anniversary in 2011. The agency will manage all strategy, creative and marketing around the 50th anniversary initiative including media, digital and live experiences.
PGR Media has been selected to handle media strategy, buying and planning for Liz Claiborne brands Juicy Couture and kate spade new york.
Aetna tapped Arnold as its lead creative agency, besting Bartle Bogle Hegarty for the win.
Starcom was awarded media planning and buying chores for the American Egg Board's $12 million account. MediaCom previously handled the work.
RAPP was tapped by Coty Inc. to lead its global digital marketing initiatives for its Sally Hansen brand and for its licensed Guess, Halle Berry, Beckham and Playboy brands. RAPP's New York office will lead the marketing efforts, collaborating with its Paris office to service the global account.
A series of WPP agencies were awarded Mazda's North American creative account, previously handled by Doner.
Ingenuity Media was named media buying and planning agency of record for Saab Spyker Automobiles. McCann Erikson/Detroit, who has handled creative and strategic planning duties since 2007, selected Ingenuity to be its new media partner. Starcom handled media duties until Saab left the GM family last month. In addition, 1-800 CONTACTS tapped Ingenuity Media to handle media buying and planning chores. The Martin Agency is 1-800 CONTACTS' agency of record and the media portion was awarded to Ingenuity without a review.