• Car Repair Club Steers AOR To Brunner
    Startup monthly subscription program The Car Repair Club (CRC) has appointed Brunner as its agency of record. The brand is scheduled to launch early this year and Brunner will provide strategy on building overall brand awareness through creative development, public relations, and content creation. CRC serves as a membership insurance-like program to protect drivers financially against common vehicle breakdowns.
  • Startup Wearable Whoop's New AOR Is M&C Saatchi Sport & Entertainment
    M&C Saatchi Sport & Entertainment NYC has been named agency of record for fitness tracking wearable Whoop following a competitive review. Whoop, a Boston-based startup raised $100 million in Series E funding in October, which the company says puts its value at $1.2 billion. Investors include NFL greats Patrick Mahomes and Eli Manning, NBA star Kevin Durant and pro golfer Rory McIlroy. Earlier this month Whoop unveiled a multi-year partnership to become the official fitness wearable of the PGA Tour.  Saatchi will lead a comprehensive communications program to boost Whoop's U.S. profile and introduce the brand to new global markets …
  • RB Adds VCCP To Agency Roster
    Reckitt Benckiser (RB) is adding VCCP to the conglomerate’s agency roster following a competitive review. There was no incumbent agency as this is a new assignment working across the Brando’s hygiene portfolio: Harpic, Vanish and Finish.The agency will be tasked with delivering digital consumer experience strategies and advising on the range of digital consumer touchpoints including content, social and digital advertising and e-commerce. 
  • Italy Tourism Announces First U.S. AOR
    The Italian National Tourism Board (ENIT) is appointing Wagstaff as the group’s first agency of record to grow American visitors as the country recovers post-pandemic. The country has previously contracted with firms on a per-project basis.The account will be led by Ernst Flach and will introduce lesser-known experiences and new developments, including Milan’s new convention bureau YesMilano that coincides with the upcoming Milano-Cortina 2026 Olympics.
  • Owl's Brew Selects Generator Media + Analytics
    Independent media agency Generator Media + Analytics has been awarded media duties for beverage company Owl’s Brew. Owl’s Brew makes Owl’s Brew Boozy Teas and Owl’s Brew Mixers, which are sold in retail stores, at The Owl’s Brew Shop (online) and through select beverage delivery services. Founder and CEO Jennie Ripps stated, “Generator impressed us with their analytics and optimization process, tying media activity directly to our business performance every week.”
  • FEMA Taps Yes& As Agency Partner For Flood Program
    The Federal Emergency Management Agency has selected Yes& to serve as agency partner to promotes its National Flood Insurance Program (NFIP). The marketing shop will provide advertising services as well as communications and PR support to advance NFIP’s goals of enhancing flood risk awareness, increasing flood insurance sales and helping policyholders understand policy terms.
  • McKinney Wins Stop & Shop AOR
    Ad agency McKinney has been appointed AOR for supermarket chain Stop & Shop. As lead agency it will handle development of Stop & Shop's communication and advertising plan, including strategy consulting and creative campaign development and production. The chain spent an estimated $14.5 million on measured media in 2019 and about $13.8 million during the first nine months of 2020, according to Kantar. The award is the latest in a series of wins for the agency. It closed out 2020 with a project win for Netflix as well as work from an undisclosed apparel company. Those assignments followed wins for …
  • Visit Slo Cal Names Mering As AOR
    Visit SLO CAL has appointed Mering as agency of record for the San Luis Obispo County region following a formal review in which Mering pitched alongside MMGY and Miles Partnership. The tourism account, with billings of nearly $3 million annually, was previously handled by BCF Agency, now known as Sunshine and Bourbon. Under the new deal, Mering will engage in a full-service relationship, including brand strategy and development, media and creative. The agency will work alongside partners Turner PR and Simpleview. The agency’s first campaign will debut in Fall 2021 focusing on a refresh of the Visit SLO CAL brand …
  • Bespoke Post Appoints Quirk Creative As Its Agency
    Bespoke Post is appointing Quirk Creative as agency partner to help the DTC brand launch its first TV campaign in the first quarter 2021. The company sends members a themed subscription box of apparel, accessories and other products each month based on feedback and preferences.