Reckitt Benckiser (RB) has awarded more of its business to Publicis Groupe following a competitive pitch. The Groupe will now manage RB Health’s Central European media strategy, digital planning and purchasing via Publicis Media. This includes Germany, Austria, Switzerland, Denmark, Sweden, Finland and Norway. RB Hygiene has also consolidated its offline media duties with Publicis Media across Germany, Austria and Switzerland. Initiative Media previously serviced both of these accounts. This expansion follows existing relationships between the two companies that include Zenith managing media planning and buying and data and analytics for the Health, Hygiene, Vitamins and Supplements (VMS) divisions in …
Safelite AutoGlass is appointing FCB as creative agency of record to manage the company’s consumer campaign and communication materials, including broadcast, online video, social media and digital channels. The win comes on the heels of a three-month competitive pitch facilitated entirely via video conference. Ron Foth Advertising previously serviced the account.
Ionos is appointing Brunner as the European website hosting company’s U.S. creative agency as the firm seeks to expand in the North American market. Brunner will help IONOS compete against GoDaddy and Domain.com, among others, with a “brand challenger” strategy that includes creative assets and media plans, as well as U.S. partnership opportunities.
Startup monthly subscription program The Car Repair Club (CRC) has appointed Brunner as its agency of record. The brand is scheduled to launch early this year and Brunner will provide strategy on building overall brand awareness through creative development, public relations, and content creation. CRC serves as a membership insurance-like program to protect drivers financially against common vehicle breakdowns.
M&C Saatchi Sport & Entertainment NYC has been named agency of record for fitness tracking wearable Whoop following a competitive review. Whoop, a Boston-based startup raised $100 million in Series E funding in October, which the company says puts its value at $1.2 billion. Investors include NFL greats Patrick Mahomes and Eli Manning, NBA star Kevin Durant and pro golfer Rory McIlroy. Earlier this month Whoop unveiled a multi-year partnership to become the official fitness wearable of the PGA Tour. Saatchi will lead a comprehensive communications program to boost Whoop's U.S. profile and introduce the brand to new global markets …
Reckitt Benckiser (RB) is adding VCCP to the conglomerate’s agency roster following a competitive review. There was no incumbent agency as this is a new assignment working across the Brando’s hygiene portfolio: Harpic, Vanish and Finish.The agency will be tasked with delivering digital consumer experience strategies and advising on the range of digital consumer touchpoints including content, social and digital advertising and e-commerce.
The Italian National Tourism Board (ENIT) is appointing Wagstaff as the group’s first agency of record to grow American visitors as the country recovers post-pandemic. The country has previously contracted with firms on a per-project basis.The account will be led by Ernst Flach and will introduce lesser-known experiences and new developments, including Milan’s new convention bureau YesMilano that coincides with the upcoming Milano-Cortina 2026 Olympics.
Independent media agency Generator Media + Analytics has been awarded media duties for beverage company Owl’s Brew. Owl’s Brew makes Owl’s Brew Boozy Teas and Owl’s Brew Mixers, which are sold in retail stores, at The Owl’s Brew Shop (online) and through select beverage delivery services. Founder and CEO Jennie Ripps stated, “Generator impressed us with their analytics and optimization process, tying media activity directly to our business performance every week.”
The Federal Emergency Management Agency has selected Yes& to serve as agency partner to promotes its National Flood Insurance Program (NFIP). The marketing shop will provide advertising services as well as communications and PR support to advance NFIP’s goals of enhancing flood risk awareness, increasing flood insurance sales and helping policyholders understand policy terms.
Ad agency McKinney has been appointed AOR for supermarket chain Stop & Shop. As lead agency it will handle development of Stop & Shop's communication and advertising plan, including strategy consulting and creative campaign development and production. The chain spent an estimated $14.5 million on measured media in 2019 and about $13.8 million during the first nine months of 2020, according to Kantar. The award is the latest in a series of wins for the agency. It closed out 2020 with a project win for Netflix as well as work from an undisclosed apparel company. Those assignments followed wins for …