RB Adds VCCP To Agency Roster

Reckitt Benckiser (RB) is adding VCCP to the conglomerate’s agency roster following a competitive review. There was no incumbent agency as this is a new assignment working across the Brando’s hygiene portfolio: Harpic, Vanish and Finish.

The agency will be tasked with delivering digital consumer experience strategies and advising on the range of digital consumer touchpoints including content, social and digital advertising and e-commerce. 

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