by on May 26, 3:02 PM
Saatchi & Saatchi Wellness was awarded domestic advertising duties for Durex condoms. Fitzgerald + Co. previously handled the account.
by on May 26, 3:02 PM
Mcgarrybowen was awarded creative duties on three Kraft Foods brands: Oscar Mayer, Kraft Singles and Philadelphia Cream Cheese. Combined spending is estimated at $120 million. Ogilvy & Mather, Chicago previously handled the Oscar Mayer work and Nitro previously handled Kraft Singles and Philadelphia Cream Cheese. Nitro is no longer on Kraft's agency roster.
by on May 26, 3:02 PM
Universal McCann and MediaCom are the two agencies left competing for Nationwide's $200 million media account.
by on May 26, 3:02 PM
Liberty Mutual has placed a portion of its digital account in review. Incumbent Hill Holliday will defend.
by on May 26, 3:02 PM
Click Here, the digital arm of The Richards Group, was named digital agency of record for MetroPCS Wireless. The agency will handle all online marketing initiatives including digital creative, media buying and planning, ROI optimization, analytics and email marketing. The Richards Group has been MetroPCS's advertising agency since the brand's launch in 2001.
by on May 26, 3:02 PM
BMW's Mini has selected BSUR in Amsterdam as its global agency.
by on May 26, 3:02 PM
LatinWorks has been awarded media buying duties for its existing client H-E-B. Since February 2007, the agency has been responsible for Hispanic creative executions and media planning.
by on May 26, 3:02 PM
GlobalHue has retained the Bermuda Department of Tourism advertising account. GlobalHue became the island's agency of record in 2006.
by on May 18, 3:17 PM
The U.S. Navy selected Campbell-Ewald to handle advertising and marketing work, following a mandatory review. Campbell-Ewald won the U.S. Navy account in 2000 with agency partners Accentmarketing and Global Hue Partners. The account is worth an estimated $800 million over five years. Global Hue will continue to handle multicultural marketing and advertising campaign initiatives across the African-American market.
by on May 18, 3:17 PM
OLSON was selected by Ovations, UnitedHealth Group's health and well-being unit for seniors, to provide web-based creative, tools and project management for consumer engagement efforts.