• Nautilus - TouchPoint
    Nautilus will consolidate all direct channel digital and traditional media planning, buying and optimization with TouchPoint Integrated Communications, a subsidiary of DLRyan Companies. The account is valued at $70 million. Since 2003, TouchPoint has handled the Bowflex line of products. With the change, TouchPoint will also manage strength products, including the Bowflex home gyms.
  • TGI Friday's - Publicis
    TGI Friday's tapped a team of agencies led by Publicis to handle its $90 million creative and media account. Digitas and Spark will also work on the account, previously handled by Deutsch Los Angeles.
  • Oil Can Henry's - ViVA Partnership
    Oil Can Henry's tapped ViVA Partnership to create a Hispanic marketing program in select markets. ViVA will handle strategy, creative and point-of-purchase materials. The agency will work with Turtledove Clemens, Oil Can Henry's, agency of record.
  • Choice Hotels International
    Choice Hotels International placed creative chores on its $60 million U.S. advertising account in review. Arnold currently handles the account and will defend.
  • Holland Mark - Gazelle
    Gazelle awarded its advertising account to Holland Mark. Spending was not released.
  • Publicis - Malibu Rum
    Publicis London was awarded global advertising work for Malibu Rum. Droga5 previously handled the account, valued at $40 million.
  • GSD&M Idea City - BMW
    GSD&M Idea City was awarded additional work for BMW, being named lead global agency.
  • Barrett-Jackson Auction Company - R&R Partners
    Barrett-Jackson Auction Company named R&R Partners as its agency of record. R&R will handle public relations, advertising, digital marketing, social media, traditional media, event and sponsorship initiatives to promote three upcoming auctions.
  • OLSON - Chinet
    Chinet disposable dinnerware tapped OLSON to handle its advertising, media and PR duties.
  • MediaVest - Mars
    Mars consolidated its domestic media work with MediaVest. The agency picked up the additional work, previously handled by Mindshare, and valued at $250 million.
« Previous EntriesNext Entries »