Nautilus will consolidate all direct channel digital and traditional media planning, buying and optimization with TouchPoint Integrated Communications, a subsidiary of DLRyan Companies. The account is valued at $70 million. Since 2003, TouchPoint has handled the Bowflex line of products. With the change, TouchPoint will also manage strength products, including the Bowflex home gyms.
TGI Friday's tapped a team of agencies led by Publicis to handle its $90 million creative and media account. Digitas and Spark will also work on the account, previously handled by Deutsch Los Angeles.
Oil Can Henry's tapped ViVA Partnership to create a Hispanic marketing program in select markets. ViVA will handle strategy, creative and point-of-purchase materials. The agency will work with Turtledove Clemens, Oil Can Henry's, agency of record.
Choice Hotels International placed creative chores on its $60 million U.S. advertising account in review. Arnold currently handles the account and will defend.
Gazelle awarded its advertising account to Holland Mark. Spending was not released.
Publicis London was awarded global advertising work for Malibu Rum. Droga5 previously handled the account, valued at $40 million.
GSD&M Idea City was awarded additional work for BMW, being named lead global agency.
Barrett-Jackson Auction Company named R&R Partners as its agency of record. R&R will handle public relations, advertising, digital marketing, social media, traditional media, event and sponsorship initiatives to promote three upcoming auctions.
Chinet disposable dinnerware tapped OLSON to handle its advertising, media and PR duties.
Mars consolidated its domestic media work with MediaVest. The agency picked up the additional work, previously handled by Mindshare, and valued at $250 million.