The agency will handle creative strategy for the Indian market and localization of global campaigns.

Barclays US Consumer Bank has appointed Publicis Groupe’s Team One to serve as its agency of record for strategic and creative marketing.  The client is a co-branded credit card issuer and financial services partner in the United States.  The award follows a formal review that was initiated earlier this year.  The Barclays marketing leadership team will collaborate with Team One on the overall strategy and delivery of key marketing initiatives across its credit card portfolio and Barclays-branded assets that include online savings accounts, personal loans and Premier League sponsorship activations in the United States.  The appointment is effective immediately and …

Cleveland-based agency Marcus Thomas has been awarded AOR duties for Wisconsin supermarket chain Festival Foods. The award followed a review managed by Hasan + Shumaker. The client previously worked Shine United.  The remit includes creative and media.  Nancy Hill, the former 4A’s CEO and now CEO of Marcus Thomas, led the agency’s pitch. “We’re excited to take this leading traditional brand and modernize its marketing,” stated Hill. “Having data and insights work in real time for them is a differentiator that is going to take Festival Foods to greater heights.  The client company was established in 1946 and is still …

Sony PlayStation is expected to spend $170 million globally this year.

A Place for Mom (APFM), the online platform and senior living advisory service, has awarded Horizon Media direct marketing subsidiary Horizon Next its digital media business across social, search, and programmatic media.  The assignment represents an expansion of the agency’s remit—it has handled planning and buying responsibilities (television and print) for the client since 2020.

Buffalo, NY-based agency Crowley Webb has been appointed the first-ever agency of record for AAA (American Automobile Association) Western and Central New York (WCNY).  The agency and client have worked together previously on various projects. That regional AAA branch is upstate New York’s largest member organization providing over 887,000 AAA members across Buffalo, Rochester and Syracuse with travel-, insurance-, financial- and automotive-related services. The agency said its remit includes account service, brand strategy, creative, media, analytics and public relations. The agency is working on a new brand campaign that is scheduled to appear in early 2023, which will “elevate the …

Marketing agency Boathouse Group has been selected by Boston development firm Cronin Group to provide earned media and social engagement strategy services. Cronin is currently in the middle of a Boston waterfront revitalization project.  Boathouse recently expanded to Washington, DC and Palo Alto, CA, with a focus on strategic communications, public relations and digital marketing.   Those moves followed the appointment earlier this year of Peter Prodromou as founder and president of the agency’s strategic communications unit. He’s also leading the West Coast expansion.  The company also added Deloitte veteran Geoff Gates as creative director of social strategy and content.   …

New work is expected to break in August 2023.