The Hershey Company is naming Blue Chip as agency partner for ONE brands, the protein bar brand the company acquired in September 2019 for $397 million. The agency will be responsible for all shopper marketing.
New Zealand’s Broken Shed Vodka has selected Schafer Condon Carter and its subsidiary agency TimeZoneOne as its new agency partners. From offices in Christchurch, NZ and Chicago, TZO and SCC will develop a refreshed brand identity and rollout a number of initiatives to support the brand’s global growth. The remit includes creative, digital marketing, strategy, website and social content development and paid media.
Credible has selected Engine as the consumer financial marketplace’s agency partner to raise brand awareness and develop advertising campaigns. The selection came after a competitive pitch. The scope of work includes research, strategy, media consulting and creative. The platform enables consumers to compare rates from multiple financial institutions for mortgages, student loans and personal loans. The first work under this partnership will be an integrated campaign, including TV, radio and digital, launching this summer.