Match is appointing Mojo Supermarket as its agency partner following a competitive review. The agency is tasked with helping to evolve the dating platform's brand positioning and developing creative work.72andSunny served as Match’s last AOR. More recently Match made waves with its humorous spot with Ryan Reynolds’ Maximum Effort shop which saw Taylor Swift re-recording her classic “Love Story” tune.
Waterloo Sparkling Water is appointing Inspira Marketing as the water brand’s first agency of record as the Austin, TX-based brand continues to expand its U.S. distribution. The agency’s responsibilities include creative and strategy with its first integrated campaign for the new client launching later this year.
Massachusetts Mutual Life Insurance Company (MassMutual) has named Grey as its new lead creative agency of record, following a competitive review. Grey's flagship New York headquarters will lead the business and be responsible for brand advertising, strategy, and integrated marketing efforts across channels. Johannes Leonardo (JL) and MassMutual mutually agreed to end their partnership at the end of 2020, and JL did not participate in the review.
AllSalt Maritime is awarding Hanson Dodge digital responsibilities for the tech firm that specializes in shock-mitigation seating for boats. The initial challenge will be to develop the brand’s website and digital presence, targeting both professional and recreational purchasers, especially for rough seas. There was no incumbent representing the account.
The Home Depot has selected BBDO as its new creative agency after a review. The incumbent was The Richards Group, which the company fired last year after founder Stan Richards made racist comments during a meeting concerning another client, Motel 6. The selection follows a separate media review
by the company which was completed in January where BBDO sibling shop OMD prevailed.The company issued a statement: “We’re thrilled about our new partnership with BBDO. They do a fantastic job of combining art and science throughout the creative process, which with our new shared relationship with OMD, will create great synergy …
Creminelli Fine Meats is expanding the responsibilities of current creative digital agency Hanson Dodge by adding media agency of record responsibilities to its remit. The expected result is a more integrated marketing and advertising plan for its full line of charcuterie grade snack products, with a new campaign expected to launch in May.
Champion Petfoods is appointing TDA Boulder as its agency of record in North America for its Orijen and Acana brands. The remit includes creative, strategy and media. The first work under this partnership is expected to launch in spring 2021.The competitive review was conducted in-house. The pet food company had previously worked with several agencies and sought to consolidate its businesses.
The Hershey Company is naming Blue Chip as agency partner for ONE brands, the protein bar brand the company acquired in September 2019 for $397 million. The agency will be responsible for all shopper marketing.
New Zealand’s Broken Shed Vodka has selected Schafer Condon Carter and its subsidiary agency TimeZoneOne as its new agency partners. From offices in Christchurch, NZ and Chicago, TZO and SCC will develop a refreshed brand identity and rollout a number of initiatives to support the brand’s global growth. The remit includes creative, digital marketing, strategy, website and social content development and paid media.
Credible has selected Engine as the consumer financial marketplace’s agency partner to raise brand awareness and develop advertising campaigns. The selection came after a competitive pitch. The scope of work includes research, strategy, media consulting and creative. The platform enables consumers to compare rates from multiple financial institutions for mortgages, student loans and personal loans. The first work under this partnership will be an integrated campaign, including TV, radio and digital, launching this summer.
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