Porsche placed its U.S. creative account in review. Cramer-Krasselt currently handles the work and will defend the account.
Arieff Communications added adidas NEO Label to its client roster, and will create a public relations program in the U.S. designed to increase awareness of the teen apparel brand.
BFG was named digital agency of record for Lance Sandwich Crackers. The agency will handle digital and promotion executions, including website development, mobile applications, retail point of sale, social media and creative.
AMC Theatres selected Bailey Lauerman for an internal and external branding campaign.
Digitas was named lead digital strategy for the La Poste Group, France's mail services company. The agency will work on La Poste's digital ecosystem, which includes both the online and mobile versions of LaPoste.fr and laposte.com, as well as mobile apps.
BLITZ was named agency of record duties for Lucky Strike Entertainment. The agency will direct Lucky Strike’s overall branding as well as social media, search, analytics, mobile and location-based marketing strategies.
Belkin selected RED Interactive Agency as the marketing agency for @TV, its "TV Anywhere" product.. The agency will handle the media planning and buying, social strategy and digital creative duties.
Brownstein Group was named brand agency of record for Beneficial Bank. Harmelin Media will handle media planning and buying chores.
Zambezi was named agency of record for Strongbow cider. In addition, the agency was also named agency of record for Eastbay, an e-commerce sports gear retailer.
Piston has been named digital agency of record for games portal KNeoWORLD.com.