FairPoint Communications selected Garrand and The VIA Group to help with its marketing and communications activities in northern New England. Garrand will work on medium/large business marketing initiatives including overall branding and collateral development. VIA will focus its marketing activities on the residential customer, small business and social media segments.
Gotham and The Martin Agency are the two agencies left competing for creative duties on Pizza Hut's $275 million advertising account.
DDB China was awarded creative work on Volkswagen's Passat brand.
Reckitt Benckiser consolidated its $1.3 billion global media account with Havas Media and Zenith Optimedia.
Sizzler restaurants awarded KSL Media its media chores, valued at $13 million. Initiative previously handled the account.
JetBlue has parted ways with its creative agency, JWT. In addition, the airline has placed creative, online and media work in review.
KraftMaid Cabinetry selected OLSON as its agency of record after a national review. OLSON will develop and execute strategy, advertising, PR and interactive for the company.
Mediaedge:cia successfully retained Ikea's $95 million U.S. media planning and buying account. In addition, Ikea's UK media work shifted from Mediacom to Vizeum.
Arnell was awarded U.S. creative work on Belvedere Vodka's $15 million advertising account. Berlin Cameron United previously handled the account.
The Cable & Telecommunications Association for Marketing hired OMD to handle its media planning and buying work, estimated at $40 million.