• LO:LA Wins Fleming's Prime Steakhouse Project
    Fleming's Prime Steakhouse has tapped LO:LA (London: Los Angeles) as its agency partner to develop an immersive dining experience at the restaurant's Newport Beach, CA location. The agency is tasked with designing promotional materials including a video, landing page design, in-restaurant creative, targeted customer emails, digital brochure, high-end direct mailers, and customized event invites.
  • FCB Wins Unibet U.S. Account
    Unibet has appointed FCB as the online gambling platform's U.S. creative agency of record following a competitive pitch. Sister IPG agency Initiative will lead media.  FCB’s New York office will serve as the brand’s key launch partner as it makes its first foray into the United States. The agency will overseeing creative, strategy, and social. Unibet is planning to launch in New Jersey’s regulated sports betting market and extend into additional states in the future. FCB was first introduced to Unibet after its London office, FCB Inferno, approached the brand to collaborate on FCB’s “Queen Rules” initiative, which challenged gender …
  • Barkley Lands Digital, Social Duties For Haribo
    Haribo is appointing Barkley as the gummi and candy brand's digital and social agency of record following a competitive review. The incumbent agency was Boulder-based Room 214.  The remit includes expanding brand awareness beyond the well-known Goldbears  to other products like Starmix and Twin Snakes. The Kansas City-based agency will also be developing a social media strategy to support the launch of Haribo’s new sour sub-brand called Haribo Z!ng in early 2019.  
  • VMLY&R Is New Lead Agency For Thrivent Mutual Funds
    Minneapolis-based Thrivent Mutual Funds has selected WPP’s VMLY&R to be its agency of record, after a formal pitch. The assignment is effective immediately.  VMLY&R will develop and execute consumer and B2B campaigns and digital experiences.  The agency will focus on awareness, offers, lead generation and nurturing as well as online engagement and touchpoints.  “We chose VMLY&R because of their growth mindset and deep commitment to building brands using creativity, data, and technology,” stated Troy Beaver, vice president, Thrivent Mutual Funds. “They’ve built an agency with the expertise to enable full-funnel customer experiences.”  “We believe that individual investors and financial professionals …
  • Anomaly Wins Petco Creative Business
    Petco has selected Anomaly, part of MDC Partners, as its new creative agency partner. The selection came after a formal review managed by MediaLink. The agency is tasked with helping to lead the pet retailer’s marketing and brand transformation strategy.  “The Anomaly team has demonstrated tremendous passion for our brand, a deep understanding of our consumer, and the strategic prowess to unlock future growth opportunities for Petco,” stated Tariq Hassan, Petco’s recently appointed CMO. The selection follows the brand’s recent announcement that it intends to remove all artificial ingredients from its dog and cat food lines by May 2019. Petco’s …
  • Oberland's Year-End New Account Win Streak
    Oberland, the New York-based cause-related-focused agency has announced a number of recent new account wins, including nonprofit Heifer International which works to eradicate hunger and poverty through sustainable, community-led development. Also signing on: The Christopher and Dana Reeve Foundation which is dedicated to advancing quality of life and finding treatments and cures for individuals living with paralysis. The American Jewish Joint Distribution Committee (JDC), billed as the world’s leading Jewish humanitarian assistance organization, has also tapped the agency. For-profit marketers Genie and Blockchain.com also just hired the agency, which is renovating its Canal Street office to accommodate the 40 staffers …
  • Curiosity Wins Borden Milk
    Borden is appointing Curiosity as the dairy processor and distributor's AOR following a competitive review.  The Cincinnati-based agency will handle creative, consumer strategy and media for a 2019 refresh of the brand and its well-known mascot Elsie The Cow.   This brand overhaul follows several changes within Borden, including a "sizable" investment from private equity firm ACON Investments as well as a new CEO--Tony Sarsam.  In addition, Borden's leadership team includes 10 new faces, including chief marketing officer Joe DePetrillo, who joined the company in June. DePetrillo previously held key leadership roles at WhiteWave Foods/Danone, Nestle, Johnson & Johnson and Best …
  • Carnival Appoints Wunderman As Lead CRM Shop
    Carnival Cruise Line is appointing Wunderman as the brand's customer relationship management (CRM) agency of record following a competitive review. Although this is a Wunderman win, it will be run under Wunderman Thompson following the WPP's shop recent merger with sister shop J. Walter Thompson. Lasik served as the incumbent agency.  In addition to day-to-day CRM activities Wunderman Thompson is tasked with broader initiatives like researching and analyzing Carnival consumers' preferences, attitudes and behaviors to understand their effect on a variety of campaigns. Cruise ships, notably, receive a lot of data and information from its passengers ranging from their eating …
  • Droga5 London Wins Setapp Account
    Setapp is appointing Droga5 London as the subscription-based app recommendation platform's AOR to develop its global launch campaign.  The agency won the $3 million account after impressing Setapp’s founders with a talk at a SXSW event earlier this year. A forthcoming campaign from the agency will emphasize how Setapp helps people to select the apps that will improve personal productivity.
  • First Amendment Museum Selects IPNY As AOR
    First Amendment Museum is appointing IPNY as the Maine-based institution's first-ever AOR following a competitive review.  New York-based IPNY will handle creative and strategic and media planning. The initial phase of the engagement is focused on IPNY creating a new digital initiative that raises national awareness as well as generates support for the museum's work.  The organization — co-founded by the granddaughters of prominent Maine publisher Guy P. Gannett — will sponsor exhibits, learning modules, events and activities which will be available both online and onsite at the Augusta, ME mansion that houses the museum.  
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