• by Larissa Faw , December 26, 2018

Unibet has appointed FCB as the online gambling platform's U.S. creative agency of record following a competitive pitch. Sister IPG agency Initiative will lead media. 

FCB’s New York office will serve as the brand’s key launch partner as it makes its first foray into the United States. The agency will overseeing creative, strategy, and social.

Unibet is planning to launch in New Jersey’s regulated sports betting market and extend into additional states in the future.

FCB was first introduced to Unibet after its London office, FCB Inferno, approached the brand to collaborate on FCB’s “Queen Rules” initiative, which challenged gender bias with playing cards (by ranking Queens higher than Kings) on International Women’s Day in March.

Unibet offers sports betting, casino and games, poker and bingo in 20 different languages across more than 100 countries.