First Amendment Museum is appointing IPNY as the Maine-based institution's first-ever AOR following a competitive review.
New York-based IPNY will handle creative and strategic and media planning.
The initial phase of the engagement is focused on IPNY creating a new digital initiative that raises national awareness as well as generates support for the museum's work.
The organization — co-founded by the granddaughters of prominent Maine publisher Guy P. Gannett — will sponsor exhibits, learning modules, events and activities which will be available both online and onsite at the Augusta, ME mansion that houses the museum.