Euro RSCG Chicago was tapped by Groupon to handle strategic counsel surrounding existing CRM and marketing optimization campaigns.
EGYPTAIR named Global Advertising Strategies as agency of record for the airline's new rebranding campaign in North America.
Initiative was selected as the media agency of record for USAA. Media chores were previously handled by Campbell-Ewald.
Diamond Foods tapped Deutsch LA as its U.S. creative and media agency. Deutsch LA will work on all Diamond Food brands including Kettle Brand potato chips, Pop Secret popcorn, Emerald snack nuts and Diamond of California culinary nuts. Goodby, Silverstein & Partners previously handled creative and PHD formerly handled media chores.
The Standard selected Bader Rutter & Associates to handle strategic marketing and communications for the company's group insurance, asset management and individual disability insurance business groups. The agency will handle advertising, media services, public relations, relationship marketing, research, and digital strategy and implementation.
Invesco Trimark, a Canadian investment management company, has awarded its multi-million dollar media account to Denneboom. The assignment includes strategy and media planning and buying for all media. The creative assignment remains with Leo Burnett. MediaCom previously handled the media account.
DLB Group Worldwide was named agency of record for Hasbro in Latin America. The agency will design Hasbro's interactive online campaigns, targeting Latin American countries including Venezuela, Peru, Argentina, Guatemala, Panamá, Costa Rica, Honduras, Ecuador, El Salvador, Colombia, Dominican Republic, Puerto Rico, Chile, Mexico and Brazil.
Hasbro placed its $150 million media planning and buying account in review. MediaCom presently handles the work.
The Gap tapped PHD to handle its global media buying account, estimated at $350 million.
Charter Media, the advertising sales division of Charter Communications, hired Cactus as its agency of record. The agency will handle brand development, advertising, direct marketing, database management and sales outreach programs.