Uber has selected MediaCom for North American media chores, the GroupM agency has confirmed. The app-based ride sharing giant spent an estimated $70 million on measured media in the U.S. last year according to Kantar Media. The company previously worked with Initiative which did not defend the assignment. The win caps a productive year in the new business department for MediaCom. Other wins this year included the $1 billion-plus PSA Group auto account as well assignments from Richemont, Whole Foods and Subway.
LinkedIn is conducting a roster-wide assessment of its ad agencies, according to Adweek, which reports that the business social network may be looking to reduce
the number of agencies it uses. The reassessment comes after last year’s acquisition
of the company by Microsoft for $26.2 billion. In response to a query, LinkedIn issued this statement: “Our model depends on trusted agency partners from around the world. We’ll also continue to explore conversations with new agency partners as new projects arise and our business needs evolve.”
Finland-based Nokia, the Finland-based telecom networks and equipment provider has tapped San Francisco start-up agency TBD to develop campaigns for its digital health services in Europe and the U.S. Word of the assignment follows last month’s news that Finland's hasan & partners acquired
a 30% stake in TBD (to be defined) providing the Helsinki-based shop its first toehold in the U.S. TBD’s first work for Nokia will appear early next year across multiple channels.
Dentsu Aegis Network has been selected by Jaguar Land Rover to service it $500 million global media account after a review, subject to final contract talks, according to press reports. The incumbent, Mindshare, has had the assignment for 17 years. The Drum reports
that the car maker has selected DAN and that the parties are in contract negotiations. A spokesman for the car maker told The Drum no final decision had been made.
McCann has won global ad duties for Chivas Regal, the Scotch whiskey brand that is owned by Pernod Ricard. The account will be run out of the agency’s London office. According to Campaign
McCann won the business after pitch that also included Bartle Bogle Hegarty, Crispin Porter & Bogusky and Wieden & Kennedy.
The Football Association has appointed Wieden+Kennedy London to support its new creative direction for the England Men’s national teams, following a competitive pitch. Wieden+Kennedy London will start work immediately on the account, with a remit to work alongside the in-house FA team on England Men’s brand messaging in the lead-up to the 2018 FIFA World Cup and beyond.
New York-based Oberland is going into the new year with a pocketful of recent wins. The agency will create a series of capital campaigns, brand-ambassador initiatives, and cause-marketing drives for the No Kid Hungry campaign, The National Alliance on Mental Illness (NAMI), Hadassah, The Women’s Zionist Organization of America, Inc., PropelNext (an initiative of The Edna McConnell Clark Foundation), The Leukemia & Lymphoma Society (LLS), and a.i.r. nyc. The agency, founded in 2014 by Drew Train and Bill Oberlander, also counts The Nature Conservancy, Blue Man Group and New York Institute Of Technology among its clients.
Polaris Industries has awarded creative duties for its iconic Indian Motorcycle and Slingshot brands to Minneapolis-based Solve. The agency has begun development of positioning platforms and creative campaigns for both brands. “Indian’s a wonderfully rich brand, with an amazing heritage, lots of momentum and an ambitious appetite for significant growth,” stated Solve CEO and founder John Colasanti. “Slingshot’s unprecedented three-wheeled roadster platform delivers a driving experience unlike anything that’s ever seen pavement,” added Colasanti.
Long John Silver’s, the quick-service seafood restaurant chain has tapped independent shop Baldwin& as its lead agency for creative, strategy and media planning after a review. Previously, the client used multiple agencies on a project basis. Media buying was not part of the review which continues to be handled by Icon International, part of Omnicom. The restaurant chain spent an estimated $11 million on measured media during the first six months of the year, according to Kantar Media. That was almost as much as it spent for full year 2016: $12.4 million, per Kantar. The brand founded in 1969 and ...
Wells Enterprises has selected FCB Chicago as AOR for its Blue Bunny ice cream brand following a three-month review involving six agencies. Blue Bunny's advertising budget was $20.45 million during the first half of 2017, comparable to the brand's entire 2016 outlay of $22.48 million, according to Kantar Media. FCB Chicago will oversee all creative advertising work for the brand, including television, print, out-of-home, digital and social media. The IPG-owned shop will work with media partner GSD&M. Their first work is expected to launch in early 2018. The agency plans to continue to embrace the "spirit of fun," says an ...