Uber Selects MediaCom For NA Media Duties

Uber has selected MediaCom for North American media chores, the GroupM agency has confirmed. 

The app-based ride sharing giant spent an estimated $70 million on measured media in the U.S. last year according to Kantar Media. 

The company previously worked with Initiative which did not defend the assignment. 

The win caps a productive year in the new business department for MediaCom. Other wins this year included the $1 billion-plus PSA Group auto account as well assignments from Richemont, Whole Foods and Subway.



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