• by Steve McClellan  @mp_mcclellan, December 29, 2017

Uber has selected MediaCom for North American media chores, the GroupM agency has confirmed. 

The app-based ride sharing giant spent an estimated $70 million on measured media in the U.S. last year according to Kantar Media. 

The company previously worked with Initiative which did not defend the assignment. 

The win caps a productive year in the new business department for MediaCom. Other wins this year included the $1 billion-plus PSA Group auto account as well assignments from Richemont, Whole Foods and Subway.