Uber has selected MediaCom for North American media chores, the GroupM agency has confirmed.
The app-based ride sharing giant spent an estimated $70 million on measured media in the U.S. last year according to Kantar Media.
The company previously worked with Initiative which did not defend the assignment.
The win caps a productive year in the new business department for MediaCom. Other wins this year included the $1 billion-plus PSA Group auto account as well assignments from Richemont, Whole Foods and Subway.