The BMW Group Mexico (BMW, MINI, BMW Motorrad) and BMW Group San Luis Potosí Plant have appointed FCB Mexico as agency partner to manage creative and digital strategy. The incumbent agencies were Publicis and BNN, the latter handling the digital part of Mini and BMW. A competitive pitch for the assignment involved many top agencies in the Mexican advertising market all battling for the country’s largest pitch of the year.
Gelo is appointing Mischief @ No Fixed Address as the eco-friendly liquid hand soap’s first agency of record. Gelo launched in April after spotting an opportunity to reimagine liquid hand soap with an eye to make a greener, cleaner product. Mischief has already begun work on 2021 strategy and creative with the AOR relationship set to stretch the full year.
Plante Moran, the accounting, tax, consulting and wealth management firm, has named VMLY&R as its agency of record. VMLY&R was selected following a competitive review and will be responsible for creative and strategic campaign work and media strategy. The agency will also lead digital transformation efforts to enhance the brand experience across Plante Moran platforms. The work will be run from VMLY&R’s Michigan offices in Detroit and Kalamazoo. Plante Moran is also headquartered in Michigan.
Alpha Foods is appointing Mischief @ No Fixed Address as the plant-based brand’s first agency of record. Originally launched in 2015, Alpha Foods will partner with the agency to develop the brand’s voice and strategic positioning throughout 2021. Alpha’s mission is to reach a broader range of consumers as the category becomes more mainstream. The agency landed the account without a formal review. The company directly approached the shop based on previous work for other clients.
Private aviation company Jet Edge is appointing Walrus as its first agency of record. The agency’s duties include creative, media and strategy with the first campaign expected to debut in 2021.
VCCP New York and MUH-TAY-ZIK / HOF-FER have been awarded a global creative agency assignment for audio systems maker Sonos after a formal pitch. The agencies, both part of the VCCP network, will provide strategic and creative work for the brand. “Coming off a year of remarkable growth, Sonos needs a partner who understands our brand and our ambition, and has the strategic and creative chops to help us push harder,” stated Pete Pedersen, Vice President of Marketing at Sonos. “In the years ahead we’ll faithfully serve our mission to inspire listeners everywhere while inviting millions of new people to …
Toymaker Schleich is appointing 72andSunny Amsterdam as its new brand strategy and creative partner after a five-agency review spread across the U.S., UK and Germany. Under the remit, the agency is tasked with developing a new global brand strategy and design guidelines to reposition Schleich within the toy category as well as strengthen its relationship with stakeholders and franchises.