72andSunny Amsterdam Picks Up ToyMaker Schleich

Toymaker Schleich is appointing 72andSunny Amsterdam as its new brand strategy and creative partner after a five-agency review spread across the U.S., UK and Germany. 

Under the remit, the agency is tasked with developing a new global brand strategy and design guidelines to reposition Schleich within the toy category as well as strengthen its relationship with stakeholders and franchises.


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