Jollibee parent Honeybee Foods Corporation is appointing David&Goliath as U.S. agency of record as the global restaurant chain expands from 63 locations in North America to over 300 by 2024. First up, the two companies are releasing “Joy Served Daily
” to capture the joyous spirit of Jollibee employees and how this happiness is carried forward having a positive effect on its patrons. The Jollibee brand stands as a national symbol of pride among its core Filipino consumers who are fans of its breaded chicken. The initial media strategy is designed to reach this audience. The spot appears on the …
Siemens is entering an agreement with digital OOH Road Runner Media to install rear-facing Road Runner digital media panels on technicians’ vans across the country. The digital screens feature oversized digital brake lights and a turn indicator, while also having the capability to display public service announcements and advertiser messaging. The company expects to have 1,000 screens activated on vans used by service technicians by the end of the first year of the contract. Siemens had been piloting Road Runner’s network on 16 vehicles in three markets during 2019 and 2020.
Heartland Food Products Group is appointing Blue Chip as agency partner for its Splenda brand, following an in-house review. Blue Chip will lead brand positioning and creative development. There was no incumbent. Splenda has previously contracted with agencies on a per-project basis before deciding to officially name an agency of record.
The agency is responsible for introducing Crane's new brand foundation as it celebrates its 220th year.
EmblemHealth has named VMLY&R as the healthcare insurance company’s agency of record following a competitive review.The WPP agency will partner with EmblemHealth to develop creative campaigns and integrated marketing activities across the company’s portfolio, including AdvantageCare Physicians, one of New York’s largest medical group practices, and ConnectiCare, a Connecticut-based health insurer.Last year the company worked with gyro for the “New New York” brand advertising campaign.
The Dubai Department of Tourism and Commerce Marketing (DTCM) is appointing Wunderman Thompson (WT) as the group’s creative partner for the next three yeas. This review consolidates a roster of numerous local and multinational agencies, WT included.Under this new agreement, WT will be in charge of driving DTCM’s campaign strategy and communications through DTCM’s international marketing ecosystem, including digital, TV, print, and social. The agency’s Dubai office will be leading the business.
Skincare company Coppertone is appointing Huge as its creative agency of record following a competitive review. Wunderman Thompson previously handled the business for about six years. Huge will be responsible for brand creative, retail support and activation.
American Woodmark Corporation has appointed MullenLowe New York as its agency of record following a formal review. The account will be handled out of the agency’s New York and North Carolina offices. The client supplies cabinets to Home Depot and Lowe’s and this assignment is designed to raise its name recognition among the general public. The agency will drive brand strategy and design across the client’s product portfolio and also serve in a management-consultant role supporting its marketing evolution, especially its digital transformation. The account’s value is estimated at $4-5 million annually, according to sources. There was no incumbent as …
Menstrual products marketer Flex is appointing Via as agency partner after a formal review. The agency’s work — launching at the end of April — will serve as the brand’s first-ever mass awareness campaign. The campaign’s central concept is to shift focus from “feminine care” to address “period care” through non-gendered creative that appeals to all “menstruators.” The company’s products include Flex Disc and Flex Cup.
Ogilvy has been selected by Pernod Ricard USA to serve as the lead creative agency for Olmeca Altos Tequila, Tequila Avión, and Del Maguey. Ogilvy will coordinate a brand and integrated communications strategy for each of the tequila and mezcal brands. Responsibilities will primarily include brand strategy, advertising and personalized content development. For Ogilvy the win follows last month’s award
of the global Zippo creative, PR and social account to the agency.