Ogilvy has been selected by Pernod Ricard USA to serve as the lead creative agency for Olmeca Altos Tequila, Tequila Avión, and Del Maguey. Ogilvy will coordinate a brand and integrated
communications strategy for each of the tequila and mezcal brands. Responsibilities will primarily include brand strategy, advertising and personalized content development.
For Ogilvy the win
follows last month’s award of the global Zippo creative, PR and social
account to the agency.