Light My Fire: Ogilvy Wins Iconic Zippo Brand Global Assignment

WPP’s Ogilvy has been selected by Zippo, creator of the windproof lighter, as its global creative, PR, and social agency partner.

The account will be led out of Ogilvy’s New York office and will draw on talent and resources from across the agency’s global network. 

Lucas Johnson, Senior Brand Manager, Global Marketing at Zippo said, “In Ogilvy, we found a partner that valued the heritage of our brand, listened to our needs, and best demonstrated an ability to deliver integrated creative ideas and transformative strategies that will drive value for Zippo’s brand and business as we look to the future.” 

According to the agency, David Ogilvy wrote Zippo’s original tagline in the 1960’s: “Zippo. Still Works.” 

Zippo was founded in 1932 in Bradford, PA, and its products are sold in more than 180 countries and regions around the world. In addition to its iconic lighter, the firm markets leather goods, eyewear and lighter accessories, handwarmers, butane candle lighters and more.




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