American Woodmark Corporation has appointed MullenLowe New York as its agency of record following a formal review. The account will be handled out of the agency’s New York and North Carolina offices.
The client supplies cabinets to Home Depot and Lowe’s and this assignment is designed to raise its name recognition among the general public.
The agency will drive brand strategy and design across the client’s product portfolio and also serve in a management-consultant role supporting its marketing evolution, especially its digital transformation.
The account’s value is estimated at $4-5 million annually, according to sources. There was no incumbent as American Woodmark is consolidating its business from a half dozen different marketing shops specializing in different disciplines.