• BIZ DEV: Gravity Media Wins Xfinity Multicultural Account
    Gravity Media has been awarded Comcast’s Xfinity multicultural account and will focus on the Asian, Arabic and Brazilian U.S. markets as well as other targeted ethnic markets throughout the country. The agency will develop strategy and creative while managing media for targeted markets to promote Xfinity's product offerings, inclusive of television, phone, internet, and integrated home services, such as home security and monitoring. "As we continue to expand the programming and core offerings of the Xfinity brand, we need partners who understand the nuances and unique cultures of our customers," stated Jose Velez Silva, senior director of multicultural marketing communications, ...
  • BIZ DEV: Newton Running Names TDA_Boulder As AOR
    Boulder-based Newton Running Co. has renamed TDA_Boulder as its advertising agency of record, responsible for brand identity, digital and traditional advertising, and sponsorship/event marketing. First work, targeting "more-than-occasional" runners, breaks in July. Moxie Sozo, Boulder, previously handled the account. TDAhad been agency of record for Newton from their inception in 2007 until 2009, during which time they were responsible for naming the company, and for strategy and traditional and digital advertising. "Our revamped product line is developing some marketplace momentum. TDA is the perfect agency to help us layer on a compelling brand message and awesome creative," said Craig Heisner, ...
  • BIZ DEV: 160over90 Adds Diverse Accounts To Agency Roster
    160over90 has added a series of new clients to its portfolio, spanning healthcare and high-end consumer products. Ferrari North America, Under Armour, Destination Maternity Corporation, Mars Drinks and Aria Health have tapped 160over90's east coast office for various projects. Ferrari North America tapped the agency to refresh its Corso Pilota Mont-Tremblant welcome kit, the first touch point in an exclusive program that invites Ferrari owners to Quebec to drive in their "natural habitat" on a racetrack. For Under Armour, the agency will help tell the story of the brand's new ClutchFit shoe technology for athletes by creating an online video ...
  • BIZ DEV: Hacker Group Wins Essence Healthcare and One Medical Group
    Hacker Group, a Seattle-based digital and direct marketing agency,was named agency of record for Essence Healthcare, and awarded direct marketing duties for One Medical Group. Essence, a Medicare Advantage plan in the St. Louis region, serves more than 40,000 Medicare beneficiaries throughout Missouri and Illinois, and One Medical Group is a primary care provider in the U.S.
  • BIZ DEV: Nail Communications Named AOR For Mystic Aquarium
    Nail Communications was named advertising agency of record for the Mystic Aquarium and Sea Research Foundation. The agency will handle creative and content development for the Connecticut-based nonprofit. Mystic Aquarium is home to more than 300 species and an extensive collection of marine mammals, including New England's only beluga whales. Delaware-based Caspari McCormick previously handled the work. "The oceans of the world are more vulnerable today than ever before and helping Mystic attract visitors to this world-class aquarium, so they can finance the vital research work they do, is part of the reward as agency of record," said Jeremy Crisp, ...
  • BIZ DEV: The Frameworks Named AOR For Toshiba Tec Corporation
    The Frameworks, a full-service branding agency based in London, Detroit and Tokyo, was named agency of record for Toshiba Tec Corporation, namely the Printing Solutions Operations business within the Global Solutions Business Group. Toshiba Tec Corporation is a provider of in-store retail, office, supply chain and inkjet business solutions. The Frameworks will develop global awareness and communications activities based on a new go-to-market B2B brand vision that was conceived by The Frameworks: Together Information. "We're delighted to have been awarded agency of record status," said Lawrence James, Managing Partner at The Frameworks. "It's the culmination of an intense but rewarding ...
  • ASICS; Starcom
    ASICS tapped Starcom as its global media agency, to handle global communications strategy as well as all media planning and buying, and data and analytics. The account was awarded following a review and will be handled out of Starcom's Los Angeles office. Working in partnership with 180 Amsterdam, ASICS' global creative agency, Starcom will develop an integrated communications model across 14 markets globally.
  • BIZ DEV: Genpact Names Darling Agency As AOR
    Based on prior project work, Genpact, New York, tapped Darling Agency as its first advertising agency of record. Previous advertising was handled on a project basis by Darling, beginning in 2013, and other agencies. Genpact, a now-independent spinoff from General Electric, helps businesses transform and run their operations. The agency will develop global digital advertising, apps, brand identity and website, targeting C-level executives at Fortune 1000-sized companies in the U.S. and internationally. First work will be a redesigned website and a thought leadership content filtering app, both launching in July. Genpact spent $2.7 million on measured media in 2013, up ...
  • BIZ DEV: Findr Interactive Wins Digital Work For Christofle
    Findr Interactive was tapped to handle digital media and advertising communications for the North American division of Parisian silversmith brand, Christofle. The digital agency is charged with increasing Christofle's online presence and advancing digital brand identity through website enhancement as well as digital and mobile campaigns. First work for the agency is building Christofle's consumer-facing registry website for brides-to-be. "Our goal for Christofle is to create a compelling digital presence to match their sterling reputation amongst luxury consumers and incomparable position as the foremost leader in the art of silver," stated Luba Tolkachyov, co-founder of Findr Interactive. Christofle spent $1.2 ...
  • BIZ DEV: Kingsday Named Social Media Agency For MINI
    Kingsday scored additional work for the global MINI brand in Munich, launching its first social media campaign, focused on content creation and giving the brand a particular voice throughout varying social network channels. Kingsday has been working with MINI in the Netherlands to help launch the MINI Paceman and the new MINI. "If there's one car brand where social plays a pivotal role, it's MINI," said Sander Volten, managing partner at Kingsday. "They have a strong personality and a very vocal fan base. We're extremely excited to help them bring social to the online world."
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