Kingsday scored additional work for the global MINI brand in Munich, launching its first social media campaign, focused on content creation and giving the brand a particular voice throughout varying
social network channels. Kingsday has been working with MINI in the Netherlands to help launch the MINI Paceman and the new MINI. "If there's one car brand where social plays a pivotal role, it's
MINI," said Sander Volten, managing partner at Kingsday. "They have a strong personality and a very vocal fan base. We're extremely excited to help them bring social to the online world."