• by Fern Siegel , Yesterday

Jack Link's, a global meat snacks brand, named We Are Pi its first lead creative agency for Europe.

The assignment followed a competitive pitch process.

The agency will heighten brand engagement via creative campaigns and activations. First work is expected this summer.

Jack Link's has a strong presence in the U.K. and Germany — We Are Pi is tasked with extending its visibility.

Patrick Garvey, managing director, We Are Pi, called the account a “fantastic win. Their bold and adventurous brand spirit resonates deeply with our own commitment to creating culturally impactful work.”

We Are Pi client partners include Nike, Unilever, Heineken, Uber and Diageo.