Leading UK home improvement retailer Screwfix appointed M+C Saatchi Group its lead creative agency. 

The account was awarded after a competitive pitch.

M+C Saatchi UK will develop a new brand creative platform to support Screwfix’s growth. The work will include a full campaign.

Jo Bacon, Group CEO, M+C Saatchi Group UK, said: “We’ve brought together a bespoke team of specialists to help a much-loved brand go from strength to strength. This is a great win since launching our Cultural Power proposition with a brand that sits at the heart of British culture.”

Screwfix, part of Kingfisher, has more than 950 stories across the UK, Ireland and France, and sells over 70,000 products.

Screwfix.com and the Screwfix app claim over 7 million visits per week. The company said it has 11 million active customers a year.