• BIZ DEV: DOJO Wins Three Accounts
    DOJO was awarded advertising, marketing and interactive duties for three new clients: Polk Audio, Definitive Technology, both Sound United brands, and VisitNapaValley. As agency of record for each brand, the San Francisco-based agency will be handling all marketing duties ranging from strategy to TV, print, online, mobile, social and media buying elements. In addition, the agency is also handling project work for SK Planet, a subsidiary of South Korea's largest mobile operator, SK Telecom. First work will launch in the fall. "2014 is proving to be an exciting year, and the addition of these new clients is just the beginning," …
  • BIZ DEV: Javelin Marketing Group And Touchpoint Integrated Communications Win DRTV Work For The Humane Society
    Javelin Marketing Group and Touchpoint Integrated Communications were awarded direct response television (DRTV) creative, media planning and buying, and call center management duties for The Humane Society of the United States. Work will focus on developing new DRTV spots to raise funds to help end animal cruelty. "After conducting an extensive agency review, we felt Javelin and Touchpoint were the best qualified to help improve our results while building and reinforcing our brand," said Jaclyn Albanese, director of integrated marketing for The Humane Society of the United States. New work launches this month and tells the story of real donors …
  • BIZ DEV: Nationwide Insurance Awards Ogilvy & Mather NY Creative On Peyton Manning Campaign
    Ogilvy & Mather Advertising New York was tapped by Nationwide Insurance to develop a brand campaign featuring Peyton Manning of the Denver Broncos that promotes Nationwide's insurance and financial services. The Manning campaign will launch during the 2014 football season and include television, print, digital and out-of-home elements. Nationwide announced a multi-year marketing agreement with Manning on May 30. "We are proud to add Ogilvy & Mather to our creative family and look forward to developing compelling creative that connects the Nationwide brand with consumers across the nation," said Matt Jauchius, chief marketing officer for Nationwide. "As the agency that …
  • BIZ DEV: The Partnership Wins Whynatte Latte
    Whynatte Latte, a canned, ready-to-drink coffee/latte, named Atlanta-based agency, The Partnership, as its agency of record. The beverage, also based in Atlanta, is currently available at retail supermarkets, convenience stores, bars and restaurants in Atlanta and Boston, and online via its e-commerce site. The account had previously been handled in-house and was won following an informal review. The Partnership will handle a variety of digital and traditional media duties and help Whynatte expand into additional retail cities and locations. Director Peter Farrelly and actor Owen Wilson are investors in the company, after becoming fans of the product while filming in …
  • BIZ DEV: Jackson Hewitt Names SS+K, Allscope Media As Creative, Media Agencies
    Jackson Hewitt Tax Services named SS+K as its creative advertising agency of record, and Allscope Media as its media agency, following a review. 22squared previously handled the work. SS+K was tapped to handle a rebranding effort to empower consumers and franchisees. Marketing elements will center on Jackson Hewitt as the financial partner for hardworking Americans. "SS+K will be collaborating with Jackson Hewitt to drive innovation in branding, customer engagement and loyalty, building on Jackson Hewitt's strong brand, established national footprint and award winning business model," said Dave Prokupek, Jackson Hewitt's new CEO. "Our industry is undergoing rapid change and SS+K …
  • BIZ DEV: Full Contact Advertising Wins Papa Gino's Pizzeria and D'Angelo Grilled Sandwiches
    Full Contact Advertising was named agency of record for Papa Gino's Pizzeria and D'Angelo Grilled Sandwiches. Papa Gino's Incorporated, the holding company for Papa Gino's and D'Angelo Grilled Sandwiches, tapped the agency to provide full-service marketing communications and advertising services for more than 300 Papa Gino's and D'Angelo Grilled Sandwiches locations across New England. Full Contact will handle strategic planning and research responsibilities, as well as creative development and brand management across both brands. "We are thrilled for the chance to work with two great and iconic New England brands," said Marty Donohue, Partner and Co-creative Director of Full Contact. …
  • BIZ DEV: Bailey Lauerman Named AOR For Sun Pacific's Cuties Brand
    Cuties, a brand of California Clementines and Mandarins from Sun Pacific, hired Bailey Lauerman, as its agency of record. The agency is charged with brand strategy, creative development, media strategy, planning and placement and public relations for Cuties, as well as additional brands and products within the Sun Pacific portfolio. "We were very focused on finding a partner that was culturally compatible with our team, in addition to having phenomenal strategy and creative work," said Victoria Nuevo-Celeste, vice president of marketing for Sun Pacific. "Bailey Lauerman demonstrated a deep understanding of our business and a passion for our products. Our …
  • USA TODAY; Movement Strategy
    USA TODAY named Movement Strategy as its social media agency of record.
  • BIZ DEV: Cuker Interactive Wins Digital Strategy Work For American Elements and Dogswell
    Cuker Interactive was awarded digital strategy work for American Elements and Dogswell. American Elements, a provider of advanced materials for aerospace, automotive, electronics, and consumer products industries, hired Cuker to develop digital strategy, design and development for the company's new website, as well as mobile approach and SEO strategy. In addition, natural pet food brand Dogswell tapped Cuker to develop digital strategy and a mobile responsive website to support the company's brand update. Founded in 2004, Dogswell is a Los Angeles-based company that creates natural pet food and treats that are free of any corn, wheat, soy or other fillers.
  • BIZ DEV: MeringCarson Wins Victorinox Swiss Army Work
    Victorinox Swiss Army tapped MeringCarson to develop a national timepiece marketing campaign. The account, which has done little U.S. advertising in recent years (roughly $21,000 spent on measured media in 2013, per Kantar Media), was awarded following a review. Initial work will focus on the catalog of Victorinox Swiss Army watches.
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