DDB Canada's Vancouver office was named agency of record for PayWith Worldwide, a new mobile payments and marketing company. PayWith Worldwide, based in Vancouver, recently launched a mobile app that allows anyone to securely pay with their smartphone and receive instant rewards. "After a successful introduction in Vancouver, PayWith is now partnering with DDB Canada to make its mCard top-of-mind with merchants and consumers," said Rob Whittle, chief marketing officer, PayWith Worldwide. "As its first assignment, the agency has been charged with strengthening our brand's positioning, and as we grow the business locally and roll out across North America, DDB …

Denver-based agency LRXD has added Bare Snacks and Lenny & Larry's to its roster of clients. LRXD was appointed lead marketing agency for both brands following a competitive pitch process. Bare Snacks is a San Francisco-based food company that produces a line of Snacks Gone Simple -- each made with seven ingredients or less and sans artificial flavors. Bare Snacks spent $158,000 on measured media in 2013, according to Kantar Media. Lenny & Larry's is a Northridge California-based bakery focused on high protein muffins, cookies and other all natural baked goods.

Following a review, Ball Horticultural Company, a producer and wholesale distributor of ornamental plants, hired Upshot as agency of record on its two consumer brands: Wave (Petunias and Pansies) and Burpee Home Gardens (Vegetables, Herbs and Flowers). The Chicago-based agency was tasked to help create demand for the brands through brand strategy, creative development and execution, digital initiatives, retail marketing and media planning and buying. Upshot will partner with Zapwater for public relations work. "We're excited to work with Ball Horticultural," said Brian Kristofek, President & CEO of Upshot. "People of all ages have passion for this category and they …

Elevate Studios was awarded digital agency of record duties for the direct-to-consumer business of HanesBrands. The agency, which won the business after a national review, will implement a streamlined user experience and enhanced visual design for HanesBrands' direct-to-consumer operations, beginning with three of its ecommerce websites: Hanes, Champion and One Hanes Place.