BIZ DEV: DDB Canada Named AOR For PayWith Worldwide

DDB Canada's Vancouver office was named agency of record for PayWith Worldwide, a new mobile payments and marketing company. PayWith Worldwide, based in Vancouver, recently launched a mobile app that allows anyone to securely pay with their smartphone and receive instant rewards. "After a successful introduction in Vancouver, PayWith is now partnering with DDB Canada to make its mCard top-of-mind with merchants and consumers," said Rob Whittle, chief marketing officer, PayWith Worldwide. "As its first assignment, the agency has been charged with strengthening our brand's positioning, and as we grow the business locally and roll out across North America, DDB Canada will develop creative campaigns for PayWith to effectively showcase the many benefits of our mobile payments, rewards and marketing solutions." With PayWith's app, merchants can implement their own consumer reward programs similar to the Starbucks Rewards app. In Canada, PayWith is currently available in more than 200 locations in metro Vancouver, including Fresh Bowl, Juice Hair Salon and Esthetics, the Freshslice Pizza chain operating in BC and Ontario, the Vera's Burger Shack chain, the Craft Beer Guild and a host of independent merchants ranging from bike rental to marine supply stores.

advertisement

advertisement

Next story loading loading..