• BIZ DEV: Harmelin Media Awarded Wawa's Media Account
    Harmelin Media was named media agency of record for Wawa. The agency will be responsible for various media channels including TV, radio, out-of-home, digital channels and sports sponsorships. External View Consulting Group assisted in managing the agency search process. "We are looking forward to working with Harmelin Media in continuing our growth and supporting the Wawa brand," said Lisa Wollan, head of consumer insights and brand strategy for Wawa. Wawa spent $32.2 million on measured media in 2015 and $7.9 million the first half of 2016, according to Kantar Media.
  • BIZ DEV: Crossmedia Wins U.S. Bank
    Crossmedia was named media agency of record for U.S. Bank, following a review. Empower MediaMarketing previously handled the account. The account will be handled out of Crossmedia's New York office. Work will include planning, buying and real-time analytics. Creative is handled by Carmichael Lynch, based in Minneapolis. "Our analytics capabilities clearly made a difference for the team at U.S. Bank," said Lee Beale, managing director for Crossmedia. "It was our ability to hold a magnifying glass to the company's business and clearly articulate those challenges and opportunities." U.S. Bank spent $58.5 million on measured media in 2015 and $31.2 million ...
  • BIZ DEV: TBWA\Chiat\Day New York Named AOR For TD Bank
    TBWA\Chiat\Day New York was named U.S. creative agency of record for TD Bank. "I'm confident that TD Bank's new partnership with TBWA will enhance our capabilities in brand advertising, strategy and product marketing," said Patrick McLean, chief marketing officer of TD Bank. "Known as 'The Disruption Company,' TBWA is culturally aligned with TD Bank's approach as a disruptor brand. Having demonstrated work that is grounded in research to develop brand platforms, we look forward to working with TBWA." Added Nancy Reyes, managing director of TBWA\Chiat\Day New York: "TD Bank is a progressive and disruptive company whose values inspire us everyday. ...
  • BIZ DEV: Diffusion Named AOR For Bevi
    Bevi, a water cooler that provides filtered still and sparkling water in flavored and unflavored options, named Diffusion as its public relations agency of record following a pitch. The agency is tasked with growing Bevi's brand vision to eliminate plastic bottles from the workplace. Founded in Boston in 2013, Bevi supplies smart water machines for use in offices. The tablet-dispense system is connected to the Internet via cloud-based system, where Bevi can track the levels of CO2 and flavor concentrates to proactively replenish inventory. "Vending machines and traditional bottled water coolers have dominated the office space for decades, however Bevi ...
  • BIZ DEV: GEM Advertising Awarded Blue Chip Tek Work
    GEM Advertising was awarded work for Blue Chip Tek, an IT services consulting & implementation firm that works with companies from startup to enterprise that need leverage over their IT infrastructures. The agency will handle branding, develop a new website, print collateral and other marketing assets. "I'm thrilled with both the current partnership and the future potential that exists between GEM and Blue Chip Tek. GEM's passion and capabilities are 100% congruent with how Blue Chip Tek's CEO, Jessica Geis, operates and drives her organization to be the powerhouse IT brand that it is," said Chris Bartlett, CEO of GEM ...
  • BIZ DEV: Vitro Named AOR For Brandman University
    Brandman University, a nonprofit university providing undergraduate, graduate, credential and certificate programs for adults online and at campuses throughout California and Washington, named Vitro as its agency of record, following a review. The agency will oversee advertising research, strategy, production and integrated communications across television, radio, digital, and out-of-home, as well as media planning/buying, and a website redesign. "Adults seeking to continue their education are facing a very complex, confusing environment as they weigh their options and look for an institution that will provide a real pathway to a degree," said Roger Lee, chief marketing officer for Brandman University. "With ...
  • BIZ DEV: Doner Named AOR For Fairlife
    Following a review, health and wellness company fairlife named Doner as its agency of record, charged with strategy and creative duties. The agency will oversee marketing and advertising for fairlife's ultra-filtered milk and new products. Using a cold-filtration process, fairlife ultra-filtered milk concentrates the natural protein and calcium found in milk, reduces its natural sugars and is lactose-free. "Expressing what fairlife stands for and developing a deep and relevant relationship with people interested in a health and wellness lifestyle is paramount. We're providing a whole new way to enjoy great tasting real nutrition," said Steve Jones, CEO of fairlife. "Doner's ...
  • BIZ DEV: Richmond International Raceway Names St. John & Partners And PCG SportsDesk Media As AORs
    Richmond International Raceway (RIR) named St. John & Partners (SJ&P) and PCG SportsDesk Media (PCG SportsDesk) as its agencies of record. SJ&P will handle creative and media buying and PCG SportsDesk will handle digital media. RIR also partnered with Richmond, VA-based Alliance Group and Madison+Main on a long-term branding project. "SJ&P has a proven history in motorsports as the agency of record for Daytona International Speedway, and will bring that experience to work for Richmond International Raceway with our media strategy and creative," said Mike Waddell, vice president of marketing & communications at RIR. "Likewise, PCG SportsDesk has been a ...
  • BIZ DEV: Allenby Concept House Named Global AOR For SodaStream
    SodaStream, manufacturer of home beverage carbonation systems, tapped Allenby Concept House as its leading global creative agency. The agency, based i Israel, has created eight campaigns for the brand in the last five years. The agency's "Heavy Bubbles" campaign for SodaStream won the 2016 Golden Drum Award for best online campaign. Last month, it launched "Shame Or Glory," a follow-up video that parodied the walk of atonement of Queen Cersei in HBO's "Game of Thrones." "First and foremost, I thoroughly enjoy working with Allenby. They are risk takers, innovative, witty, and a whole lot of fun," said Daniel Birnbaum, CEO ...
  • BIZ DEV: DDB New York Named AOR For Tribeca Enterprises
    Tribeca Enterprises named DDB New York as its agency of record, without a review. The agency will be responsible for developing creative campaigns for the Tribeca Film Festival, as well as new partnerships with Tribeca Studios. DDB will also work with Tribeca Studios, the branded content arm of the company, on creating global content for brands. "We awarded the Tribeca business to DDB because of the agency’s renewed emphasis on storytelling and Wendy's exciting vision for the agency of the present. DDB NY is the ideal partner for us: they bring a great legacy as well as a relentless focus ...
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