• by Amy Corr  @MediaPostOTL, December 30, 2016

Harmelin Media was named media agency of record for Wawa. The agency will be responsible for various media channels including TV, radio, out-of-home, digital channels and sports sponsorships. External View Consulting Group assisted in managing the agency search process.

"We are looking forward to working with Harmelin Media in continuing our growth and supporting the Wawa brand," said Lisa Wollan, head of consumer insights and brand strategy for Wawa.

Wawa spent $32.2 million on measured media in 2015 and $7.9 million the first half of 2016, according to Kantar Media.