BIZ DEV: Vitro Named AOR For Brandman University

Brandman University, a nonprofit university providing undergraduate, graduate, credential and certificate programs for adults online and at campuses throughout California and Washington, named Vitro as its agency of record, following a review.

The agency will oversee advertising research, strategy, production and integrated communications across television, radio, digital, and out-of-home, as well as media planning/buying, and a website redesign.

"Adults seeking to continue their education are facing a very complex, confusing environment as they weigh their options and look for an institution that will provide a real pathway to a degree," said Roger Lee, chief marketing officer for Brandman University. "With Vitro's strong capabilities in research and brand development, we'll be able to elevate Brandman University from other adult education providers and strongly communicate the strength of our programs and consistent success in graduating our students."



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