BIZ DEV: Allenby Concept House Named Global AOR For SodaStream

SodaStream, manufacturer of home beverage carbonation systems, tapped Allenby Concept House as its leading global creative agency. The agency, based i Israel, has created eight campaigns for the brand in the last five years.

The agency's "Heavy Bubbles" campaign for SodaStream won the 2016 Golden Drum Award for best online campaign. Last month, it launched "Shame Or Glory," a follow-up video that parodied the walk of atonement of Queen Cersei in HBO's "Game of Thrones."

"First and foremost, I thoroughly enjoy working with Allenby. They are risk takers, innovative, witty, and a whole lot of fun," said Daniel Birnbaum, CEO of SodaStream. "Creatively, they always come to the table with something unexpected and spot on for the mission at hand. It is rare to find that combination of personality, creativity, and impeccable execution."



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