by on Aug 28, 3:15 PM
M&C Saatchi New York has been named agency of record for CT-based AIG Financial Products Corp, a subsidiary of American International Group. The agency will launch AIG-FP's first-ever global ad campaign set to run in Asia, Europe and the US. Round2 Communications will handle media duties. First efforts launch in September, under the tag line, "Less of the Same." The campaign consists of global print buy, along with online and outdoor components.
by on Aug 28, 3:15 PM
Eastman Kodak has placed its $500 million global media account in review.
by on Aug 28, 3:15 PM
Safeway has awarded DDB its $250 million broadcast account. The agency bested Euro RSCG for the win. PHD will handle media planning and buying chores.
by on Aug 28, 3:15 PM
Citing a conflicting account, Agency.com has pulled out of Subway's interactive account review a month after the agency posted its 9-minute pitch on YouTube.com.
by on Aug 28, 3:15 PM
The Media Kitchen has been awarded media strategy and planning duties for Windstream Communications, a company created through the spin-off of Alltel's landline business and merger with VALOR Communications Group. The agency will focus on media communications at the local market level. The Concept Farm oversees all creative duties. TV and radio buying will be handled by Horizon Media; Media Space Solutions will handle print buying; and outdoor buying will be handled by Wilkins Media.
by on Aug 28, 3:15 PM
LeapFrog Enterprises, a developer of technology-based educational products, has named TBWA/Chiat/Day, Los Angeles as its ad agency responsible for the LeapFrog learning brand.
by on Aug 28, 3:15 PM
KraftMaid Cabinetry has placed its $4 million advertising account in review. Incumbent Doner will not defend.
by on Aug 28, 3:15 PM
GatesmanMarmionDrake Advertising has been awarded the Katahdin Cedar Logs Homes account, responsible for research, advertising, direct marketing, public relations and interactive work. The account is valued at $2 million.
by on Aug 28, 3:15 PM
Paramount Bank has selected pushtwentytwo as its agency of record, responsible for all public relations, marketing and advertising. Spending was not released.
by on Aug 28, 3:15 PM
Fox Filmed Entertainment has placed its whopping $1.1 billion global media account in review, a consolidation effort. MindShare and Organic are two of the agencies currently working on the account.