Dallas-based Slingshot has been named Agency of Record for VisitDallas after a formal review. Work will include brand strategy, creative, and paid media planning and buying. The win adds to the agency’s roster of travel and tourism clients which also includes Holiday Inn Club Vacations, Angel Fire Resort, La Quinta, Greyhound Lines, CheapCaribbean.com and Texas Motor Speedway. The agency has previously worked with other Texas tourism organizations. “Across the board, Slingshot not only showed a real understanding of the challenges we presented them, they came back with breakthrough thinking for how to tackle them as well,” said ...
The Carlsberg Group has named Grey as agency partner for two brands following a review. Grey will develop global advertising campaigns for the Carlsberg and Tuborg labels. The company has worked with Grey since 2018 on Tuborg, as well as partnering for two Carlsberg campaigns. The Carlsberg Group will continue to work with its current roster of agencies in local markets to develop country-specific campaigns.
Minneapolis-based food marketing agency JT Mega has been awarded an AOR assignment from wholesale baking goods manufacturer Bake’n Joy. The agency’s remit includes media planning & buying, communications planning, website management, email marketing and social strategy. The North Andover, MA-based client is a fourth-generation, family-owned and operated wholesale baking product business, offering baking mixes and bases, frozen and pre-mixed batters, Boston Coffee Cakes and more.
King’s Hawaiian is appointing Sterling-Rice Group (SRG) as the bakery brand’s first-ever food service agency of record as the company expands onto restaurant menus through a variety of new foods. The appointment follows a formal review. SRG will work with King’s Hawaiian to drive growth in the foodservice industry, creating new ways for consumers to experience the variety of King’s Hawaiian foods away from home.
Duncan Channon has been awarded a new five-year advertising contract from California health insurer Covered California after a formal review. The remit includes both creative and media and the agency’s first campaign is scheduled to break in November. The contract’s total value over five years is $400 million. The client’s measured media spending last year was $13.2 million according to Kantar. The agency is tasked in part with persuading more Californian’s to buy coverage and changing perceptions about the value and accessibility of health insurance. Peter V. Lee, executive director of Covered California stated that “Duncan Channon ...
Cedar’s Foods is hiring GYK Antler to overhaul Brekki, a Carlsbad, CA-based company with a line of dairy-free, ready-to-eat overnight oats. The agency is tasked with establishing new branding for the company and its products, from packaging to digital content to branded merchandise, as well as developing an integrated marketing strategy to differentiate the brand in this trendy food category.
Organic sweetener Wholesome is appointing Fortnight Collective as its agency of record following a competitive review. In this role, the agency will be tasked with developing creative campaigns to generate greater consumer awareness of the brand and its commitment to supporting farmers. The agency will work with Hunterblu, which handles media duties. The first brand campaign launches later this year.
Ski resort operator Powdr is naming Deutsch LA as agency partner to handle business intelligence and media responsibilities for a number of its properties, including Copper Mountain, Eldora Mountain Resort, Killington and Pico Mountain, Mt Bachelor and Boreal Mountain Resort. The agency will work with the client’s roster of creative partners that service different properties to integrate audience insights, media strategies, performance analytics and creative executions.