AKQA has been appointed digital agency of record for Audi of America. The incumbent agency was Factory Design Labs.

goodness Mfg. has been named agency of record for Newegg.com, an online-only retailer in the U.S. Newegg.com has also named independent media agency KSL to handle its media assignment.

Wieden + Kennedy and OMD have successfully retained creative and media chores for Levi's. In addition, OMD expanded its role and now handles global media chores, up from handling U.S. media duties.

Moxie Interactive was named digital agency of record for L'Oréal USA and AutoTrader.com.

gloProfessional, a Denver-based manufacturer and marketer of skincare products and cosmetics, named GyroHSR as its first marketing agency of record. The account was previously handled in-house and on a project basis by local firms. New work is expected in April.

Hilton Hotels tapped Cramer-Krasselt as agency of record on its $50 million advertising account. Y&R previously handled the work.

EmblemHealth, a New York-based healthcare company, selected Mullen as its brand advertising agency of record and Hacker Group as its direct marketing agency of record following a review, handled by AAR Partners.

Young & Laramore was named agency of record for Scotts LawnService. The agency will oversee brand national advertising, including radio, print, outdoor, direct mail and digital marketing.

Transitions Optical Inc. has named DDB New York its global agency of record, following a review. The account is estimated at $60 million.

The Home Depot moved the majority of its media account from Initiative to Carat.