Hilton Hotels tapped Cramer-Krasselt as agency of record on its $50 million advertising account. Y&R previously handled the work.

gloProfessional, a Denver-based manufacturer and marketer of skincare products and cosmetics, named GyroHSR as its first marketing agency of record. The account was previously handled in-house and on a project basis by local firms. New work is expected in April.

Moxie Interactive was named digital agency of record for L'Oréal USA and AutoTrader.com.

Wieden + Kennedy and OMD have successfully retained creative and media chores for Levi's. In addition, OMD expanded its role and now handles global media chores, up from handling U.S. media duties.

goodness Mfg. has been named agency of record for Newegg.com, an online-only retailer in the U.S. Newegg.com has also named independent media agency KSL to handle its media assignment.

AKQA has been appointed digital agency of record for Audi of America. The incumbent agency was Factory Design Labs.

Cohn & Wolfe has been named pro-bono communications agency of record for Project Kaisei, a project of Ocean Voyages Institute dedicated to researching and finding solutions to the "Plastic Vortex." The agency will handle PR and social media chores.

Factory Design Labs has been named digital agency of record for Callaway Golf. The agency will handle digital advertising strategy, creative, production and CRM activities. Factory Design Labs will work alongside Eleven, Callaway Golf's lead agency of record.

After a five-month review, the Georgia Department of Economic Development named Engauge its advertising agency of record for a five-year multimillion dollar advertising contract. Engauge will handle advertising, sponsorship and brand activation, positioning/strategy, media planning/buying, creative development and grant/co-op management.

72andSunny and BBDO Worldwide have been tapped to handle global creative work for Research In Motion's BlackBerry brand. 72andSunny, which has already been working with RIM on select projects over the past year, will take responsibility for North America, partnering with AMV BBDO in London as the lead on all other regions and international markets, which will be serviced by BBDO network agencies. The account is estimated at $200 million.