The Home Depot moved the majority of its media account from Initiative to Carat.
Transitions Optical Inc. has named DDB New York its global agency of record, following a review. The account is estimated at $60 million.
Young & Laramore was named agency of record for Scotts LawnService. The agency will oversee brand national advertising, including radio, print, outdoor, direct mail and digital marketing.
EmblemHealth, a New York-based healthcare company, selected Mullen as its brand advertising agency of record and Hacker Group as its direct marketing agency of record following a review, handled by AAR Partners.
Reebok tapped Tribal DDB to handle its global digital duties.
Saatchi & Saatchi was added to Lenovo's agency roster and tasked with a global branding campaign.
PetCo named Initiative as media agency of record on its $12 million account. Carat previously handled the work.
Toshiba tapped the Los Angeles office of KSL Media to handle its US media account.
Free home phone service provider, Ooma selected Heat, San Francisco, as its advertising agency of record. A $2 million budget will go to TV, digital, and electronics retail trade print.
EZ Lube selected The Phelps Group to handle its advertising, promotions, social and media relations. The agency is providing brand positioning, messaging, media planning and buying, PR and social media duties.