by on Jan 24, 3:30 PM
The Home Depot moved the majority of its media account from Initiative to Carat.
by on Jan 24, 3:30 PM
Transitions Optical Inc. has named DDB New York its global agency of record, following a review. The account is estimated at $60 million.
by on Jan 24, 3:30 PM
Young & Laramore was named agency of record for Scotts LawnService. The agency will oversee brand national advertising, including radio, print, outdoor, direct mail and digital marketing.
by on Jan 24, 3:30 PM
EmblemHealth, a New York-based healthcare company, selected Mullen as its brand advertising agency of record and Hacker Group as its direct marketing agency of record following a review, handled by AAR Partners.
by on Jan 17, 4:31 PM
Reebok tapped Tribal DDB to handle its global digital duties.
by on Jan 17, 4:31 PM
Saatchi & Saatchi was added to Lenovo's agency roster and tasked with a global branding campaign.
by on Jan 17, 4:31 PM
PetCo named Initiative as media agency of record on its $12 million account. Carat previously handled the work.
by on Jan 17, 4:31 PM
Toshiba tapped the Los Angeles office of KSL Media to handle its US media account.
by on Jan 17, 4:31 PM
Free home phone service provider, Ooma selected Heat, San Francisco, as its advertising agency of record. A $2 million budget will go to TV, digital, and electronics retail trade print.
by on Jan 17, 4:31 PM
EZ Lube selected The Phelps Group to handle its advertising, promotions, social and media relations. The agency is providing brand positioning, messaging, media planning and buying, PR and social media duties.