72andSunny and BBDO Worldwide have been tapped to handle global creative work for Research In Motion's BlackBerry brand. 72andSunny, which has already been working with RIM on select projects over the
past year, will take responsibility for North America, partnering with AMV BBDO in London as the lead on all other regions and international markets, which will be serviced by BBDO network agencies.
The account is estimated at $200 million.
