Napster has announced the selection of Venables, Bell & Partners of San Francisco as it's advertising agency-of-record. The agency will be responsible for developing and implementing the advertising and marketing campaigns for the Napster re-launch. Mediasmith, which already handles offline and online media planning and buying for Napster’s parent company, Roxio Inc., will serve the same function for Napster.
Digital Pulp has added SeamlessWeb Professional Solutions to their list of clients. Digital Pulp will develop new marketing materials and a website for the company.
Old Navy is looking for a Hispanic agency to develop its first Hispanic-targeted campaign. The review includes the following agencies: Vidal Partnership, New York; Dieste Harmel & Partners, Dallas; and Lapiz Advertising, Chicago.
Four agencies will compete for Brown & Williamson's $50 million dollar media account. They are: MindShare, Media First, Media Kitchen and incumbent MediaCom.
Walsh Kelley School of Irish Dance has selected Elberson Senger Shuler (ESS) as its agency of record for both advertising and PR. ESS will design the school's corporate identity graphics, redesign its website, develop a line of wearables and handle public relations duties.
Monster.com is expected to name a new advertising agency by mid-July. Agencies competing for the $100 million global account include Deutsch, DDB Worldwide and Saatchi & Saatchi.
Range Online Media has added CompUSA to its client base. Campaign work will focus on search engine marketing and the development and execution of a shopping portal through Yahoo!.
U.S. luggage manufacturer Tumi has awarded its global creative advertising account to Saatchi & Saatchi. Saatchi's New York office will handle the assignment.
Priceline.com has awarded MediaVest media planning duties on their $15 million dollar account. The planning will be directed from MediaVest's New York office.
DDB Worldwide has won pan-European creative chores for Dell Computer, with an estimated budget of $70-90 million. DDB's London office will handle the assignment.