Yahoo added Goodby Silverstein & Partners to its list of roster agencies, becoming lead agency on the company's creative, digital and marketing work.
Best Western tapped Gotham as its North American agency of record. ISM previously handled the account.
Volkswagen awarded Deutsch Los Angeles creative and digital chores on its advertising account, besting Goodby, Silverstein & Partners for the win. The account was previously handled by Crispin, Porter + Bogusky.
Chrysler placed its $840 million media account in review. PHD presently handles the account.
Carat was awarded Disney Studios' $25 million media account in Australia. Mindshare previously handled the account.
Sargento awarded Grey New York creative duties on its $13 million account. Jacobson Rost previously handled the work.
Incumbent MPG is expected to retain U.S. media duties on Groupe Danone's $140 million account. In addition, Mediaedge:cia will handle media chores in the U.K. and OMD will handle work in China.
THQ Gaming awarded MediaVest its media planning and buying account, valued at $32 million. Mindshare previously handled the account.
Quaker Foods awarded Juniper Park Toronto creative work on its variety of brands. Work on the combined brands is valued at $110 million. Goodby, Silverstein & Partners previously handled the work.
Rapp was awarded CRM and online work for Pfizer's Viagra brand.