Zig has been named agency of record for Rexall, Canada's second-largest chain of drugstores operating under the Rexall, Rexall Pharma Plus, IDA and Guardian brands. The agency will handle strategic planning and both online and offline marketing initiatives.

Pershing, a subsidiary of The Bank of New York Mellon Corporation, has added Looney Advertising to its ValueAlliance division. Looney will be a resource for strategic and creative development, branding, media planning, Web development, direct marketing, guerrilla marketing and production.

Coty placed its global media account, valued at $285 million, in review.

Citizens Bank placed creative work on its $10 million advertising account in review. Incumbent Arnold will defend.

EAS, a sports nutrition brand, named McKinney as lead agency on its $20 million advertising account.

Rapp was awarded CRM and online work for Pfizer's Viagra brand.

Mastercard awarded R/GA the majority of its global digital work.

Cadillac placed its creative account in review. Incumbent Modernista! will not defend.

Belvedere Vodka has narrowed its search for a creative agency down to four finalists: incumbent Berlin Cameron United, Euro RSCG, Cossette and Arnell.

Bikes Belong, the national coalition of U.S. bicycling manufacturers, suppliers and retailers, named Colle+McVoy as its agency of record. Colle+McVoy will be responsible for marketing, interactive, print, design, in-store, media planning and buying and public relations.