• EAS - McKinney
    EAS, a sports nutrition brand, named McKinney as lead agency on its $20 million advertising account.
  • Citizens Bank
    Citizens Bank placed creative work on its $10 million advertising account in review. Incumbent Arnold will defend.
  • Coty
    Coty placed its global media account, valued at $285 million, in review.
  • Pershing - Looney Advertising
    Pershing, a subsidiary of The Bank of New York Mellon Corporation, has added Looney Advertising to its ValueAlliance division. Looney will be a resource for strategic and creative development, branding, media planning, Web development, direct marketing, guerrilla marketing and production.
  • Rexall - zig
    Zig has been named agency of record for Rexall, Canada's second-largest chain of drugstores operating under the Rexall, Rexall Pharma Plus, IDA and Guardian brands. The agency will handle strategic planning and both online and offline marketing initiatives.
  • Mullen - Hoodoo Spirits
    Mullen has been named the first agency of record for Hoodoo Spirits. The agency will handle creative, digital, media, analytics, PR, product design and naming for the company.
  • CDW - Ogilvy & Mather
    CDW consolidated its U.S. creative account with Ogilvy & Mather.
  • Mcgarrybowen - Viagra
    Pfizer tapped mcgarrybowen to handle creative duties on its $120 million Viagra account. McCann Erickson previously handled the work.
  • Goodby Silverstein & Partners - Dickies
    Goodby Silverstein & Partners was awarded creative chores for Dickies. Work was previously handled in-house.
  • Skype - Wolff Olins, TBWA and Rapp
    Skype tapped Wolff Olins, TBWA and Rapp to develop its brand campaigns and global CRM program. Skype will continue working with incumbent agency Albion until the end of the year. The review process was managed by AAR. Work is estimated at $80 million.
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