EAS, a sports nutrition brand, named McKinney as lead agency on its $20 million advertising account.
Citizens Bank placed creative work on its $10 million advertising account in review. Incumbent Arnold will defend.
Coty placed its global media account, valued at $285 million, in review.
Pershing, a subsidiary of The Bank of New York Mellon Corporation, has added Looney Advertising to its ValueAlliance division. Looney will be a resource for strategic and creative development, branding, media planning, Web development, direct marketing, guerrilla marketing and production.
Zig has been named agency of record for Rexall, Canada's second-largest chain of drugstores operating under the Rexall, Rexall Pharma Plus, IDA and Guardian brands. The agency will handle strategic planning and both online and offline marketing initiatives.
Mullen has been named the first agency of record for Hoodoo Spirits. The agency will handle creative, digital, media, analytics, PR, product design and naming for the company.
CDW consolidated its U.S. creative account with Ogilvy & Mather.
Pfizer tapped mcgarrybowen to handle creative duties on its $120 million Viagra account. McCann Erickson previously handled the work.
Goodby Silverstein & Partners was awarded creative chores for Dickies. Work was previously handled in-house.
Skype tapped Wolff Olins, TBWA and Rapp to develop its brand campaigns and global CRM program. Skype will continue working with incumbent agency Albion until the end of the year. The review process was managed by AAR. Work is estimated at $80 million.