Skype tapped Wolff Olins, TBWA and Rapp to develop its brand campaigns and global CRM program. Skype will continue working with incumbent agency Albion until the end of the year. The review process was managed by AAR. Work is estimated at $80 million.

Goodby Silverstein & Partners was awarded creative chores for Dickies. Work was previously handled in-house.

Pfizer tapped mcgarrybowen to handle creative duties on its $120 million Viagra account. McCann Erickson previously handled the work.

CDW consolidated its U.S. creative account with Ogilvy & Mather.

Pfizer placed creative chores for its Viagra brand in review. Incumbent McCann Erickson will defend.

Seventh Generation, a brand of nontoxic and environmentally safe household and personal care products, selected Carmichael Lynch to handle its creative and digital work, following a review.

Campbell-Ewald was awarded creative duties for Match.com, following a review. Hanft Raboy and Partners previously handled the account.

The National Park Foundation named Modernista! as its agency of record. Finalists included Wieden+Kennedy, Hill Holliday and mcgarrybowen in the pitch, which took place in August. Work includes digital, broadcast and print elements.

Zig was named agency of record for Toys"R"Us Canada. The agency will handle creative for the Toys"R"Us and Babies"R"Us brands in Canada.

Mcgarrybowen was awarded creative work on Kraft Foods' Crystal Light brand. Ogilvy & Mather previously handled the account.