by Amy Corr on Oct 30, 2:34 PM
Following a multi-agency, North American review, Treasury Wine Estates, with an international portfolio of new world wines - including Beringer Vineyards, Penfolds, Greg Norman Estates, Souverain, Chateau St. Jean, Stags' Leap Winery and Wolf Blass - selected Twist Image as its digital marketing agency of record for North America. Twist Image will work with Treasury Wine Estates on enhancing the digital marketing platforms and campaigns for all of the company's North American brands. Work will include digital brand development, digital advertising, social media, content marketing and mobile marketing. New campaigns and initiatives will launch in the winter. "This is an …
by Amy Corr on Oct 29, 4:02 PM
Following an informal review, R2C Group was named TV agency of record for Provide Commerce, a gifting company that delivers flowers, chocolates, gift baskets, and unique personalized gifts through brands including ProFlowers, Shari's Berries and Personal Creations. The agency will begin work immediately, providing brand strategy, analytics, media planning, buying and optimization for its primary brands, while working on new creative and production for Valentine's Day and Mother's Day campaigns. Havas previously handled the work, but Provide Commerce has a previous relationship with R2C Group. The agency previously handled the Provide Commerce account from 2007-2011. R2C launched the first ProFlowers …
by Amy Corr on Oct 28, 4:10 PM
ID Media, an Interpublic Group media agency, was named media agency of record for Cox Business, a division of Cox Communications that provides communications services for 300,000 businesses nationwide. Pile and Company consulted on the review. MediaVest was the incumbent agency. ID Media will be responsible for multimedia branding and acquisition campaigns, consisting of digital media, television, print, and local events, across 26 of the country's largest DMA's. The new assignment expands upon ID Media's current work handling Cox's shared mail campaigns to residential customers and prospects. The account will be led out of ID Media's Chicago office by Angie …
by Amy Corr on Oct 27, 5:12 PM
Infiniti Motor Company tapped Crispin Porter + Bogusky as its global creative advertising agency of record, following a review led by Roth Observatory. TBWA was the incumbent and OMD continues to handle media duties. The account will be based out of Crispin Porter + Bogusky's Boulder, Colorado office. Regional offices for the agency will be established around the globe to service key regional Infiniti markets, including China, Europe and North America, Infiniti's initial creative focus. Crispin Porter + Bogusky's win marks the first time that one agency has global responsibility for each of Infiniti's key markets. Annually, the car manufacturer …
by Amy Corr on Oct 24, 2:30 PM
The New York Post tasked Goodby Silverstein & Partners New York to create a campaign, launching by the end of the year, consisting of digital, out-of-home and experiential elements. Goodby Silverstein & Partners New York, which opened in 2013, also handles Comcast/XFINITY and Rock the Vote accounts. "Day in and day out, journalists at the Post report on news in a way that is creative, engaging and addictive, and we're really looking forward to working with the whole team," said Paul Caiozzo, executive creative director at GS&P New York. The New York Post spent $649,000 on measured media in 2013, …
by Amy Corr on Oct 23, 2:04 PM
San Diego-based digital agency, MJD, added four new clients to its roster, which already includes Oakley, Disney, Red Bull, Legendary Pictures, Titleist, NBC Universal and Red Envelope. For Alphatec Spine, the agency will design new digital experiences in both web and mobile for the medical device company. After updating the website of St. Mary's College to be more mobile friendly, MJD is now rebuilding the college's website from the ground up, using the Drupal Open Source technology. SDG&E tapped MJD to overhaul its internal tracking applications. Lastly, MJD is working on a digital strategy and technology approach for Benefunder that …
by Amy Corr on Oct 22, 4:21 PM
Avoya Travel named New York- and San Diego-based Piston as its creative and media agency, following a review. Piston's creative, consisting of print and digital elements, and media work will support Avoya's long-term strategy of strengthening the brand. Avoya's focus is to change the way people purchase vacations. "We are pleased to welcome Piston to the Avoya Travel family," said Sam McCully, Vice President of Marketing for Avoya Travel. "We're confident that Piston's best-in-class capability will help us deliver upon our aggressive growth strategy and plan for the future." Avoya Travel spent $468,000 on measured media in 2013, according to …
by Amy Corr on Oct 21, 3:53 PM
Denver-based agency, Cactus, was selected by the Colorado Department of Public Health and Environment to create the state's retail marijuana education and prevention campaign. The statewide campaign will increase public awareness about safe, legal and responsible use of marijuana. The campaign will launch January 2015 and cost as much as $4.5 million. Under health department guidance and with stakeholder input, Cactus will use available research to raise public awareness about marijuana laws and health effects, educate all Colorado residents about the short- and long-term health effects of marijuana, educate parents on safe storage and the impact of secondhand marijuana smoke, …
by Amy Corr on Oct 20, 3:27 PM
Following a review, Assurant Health, a national health insurance carrier, has awarded its integrated digital media planning, buying and optimization business to Kepler Group. Assurant Health is part of Assurant, a Fortune 500 company and a member of the S&P 500. Assurant spent $447,000 on measured media in 2013, according to Kantar Media.
by Amy Corr on Oct 17, 2:58 PM
Tribal New York, part of Omnicom Group's DDB Worldwide Communications Group, was named the first-ever digital media agency of record for George Washington University in the District of Columbia. The agency will handle all digital media strategy and digital media buying, including social, display, search and SEO management. Tribal will create a digital strategy project with the goal of driving interest in the many programs that GW offers. "We are thrilled to be working with the George Washington University and look forward to helping GW drive enrollments into all of its very prestigious schools and colleges," said Rich Guest, U.S. …
