BIZ DEV: Tribal New York Named First Digital Media Agency Of Record For George Washington University

Tribal New York, part of Omnicom Group's DDB Worldwide Communications Group, was named the first-ever digital media agency of record for George Washington University in the District of Columbia. The agency will handle all digital media strategy and digital media buying, including social, display, search and SEO management. Tribal will create a digital strategy project with the goal of driving interest in the many programs that GW offers. "We are thrilled to be working with the George Washington University and look forward to helping GW drive enrollments into all of its very prestigious schools and colleges," said Rich Guest, U.S. president of Tribal Worldwide. "Smart data-driven paid media plans are a critical part of Tribal's unique service offering, designed to help our clients build brands that act as interfaces with modern consumers." Tribal New York has already launched campaigns for GW and strategy work will begin in November. "We are particularly focused on increasing interest in our graduate school programs and believe that Tribal's strong background in all things digital will help us reach potential new students," said Sarah Baldassaro, associate vice president for communications at GW. "We are impressed with Tribal's strategic and targeted approach to digital advertising." George Washington spent $1.9 million on measured media in 2012 and $2.2 million in 2013, according to Kantar Media. Of the $2.2 million spent in 2012, $662,00 went to Internet media spending, which includes display and paid search elements.



1 comment about "BIZ DEV: Tribal New York Named First Digital Media Agency Of Record For George Washington University ".
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  1. Katy Jordan from University, October 23, 2014 at 2:05 p.m.

    Almost every student hates essay writing and every graduates is sure that he won't need the writing skills. Students have to write papers so they can learn the art and craft of writing and learn about themselves as students and human beings. Far too often students need admission essay help as well as final paper help. After graduating or before getting a real job, the student will definetely have to write something (like a report, a letter) and have to convince someone that he knows what he is talking about or show that he can string together ideas with some semblance of logic and coherency.

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