BIZ DEV: Goodby Silverstein & Partners New York To Create Campaign For The New York Post

The New York Post tasked Goodby Silverstein & Partners New York to create a campaign, launching by the end of the year, consisting of digital, out-of-home and experiential elements. Goodby Silverstein & Partners New York, which opened in 2013, also handles Comcast/XFINITY and Rock the Vote accounts. "Day in and day out, journalists at the Post report on news in a way that is creative, engaging and addictive, and we're really looking forward to working with the whole team," said Paul Caiozzo, executive creative director at GS&P New York. The New York Post spent $649,000 on measured media in 2013, down from $810,000 spent in 2012, according to Kantar Media.

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